págs. 308-309
Consumers as Moticated Beings: the Influence of Self-Regulation on Judgment and Persuasion
Michel Tuan Pham, Jennifer Aaker
págs. 308-311
págs. 309-310
págs. 310-311
Daniel Laufer
págs. 312-317
Roxanne Hiltz, Jerry Fjermestad
págs. 318-326
págs. 327-328
Devavrat Purohit, Joydeep Srivastava
págs. 329-330
How Does Choice Affect Evaluations?
Christie Brown, Fred Feinberg
págs. 331-332
Catch a Tiger By His Toe: Ambivalence in Decision Making in the 2000 Presidential Election
Eloise Coupey, Mark T. Jones, Robert D. Jewell
págs. 333-338
págs. 339-340
The Chinese Consumer Revolution
Russell W. Belk
pág. 339
págs. 340-341
pág. 340
págs. 342-343
Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Amar Cheema, Dilip Soman
pág. 342
pág. 342
pág. 343
Brand Communities and Personal Identities: Negotiations in Cyberspace
Hope Jensen Schau, Albert M. Muniz Jr.
págs. 344-349
Self-Disclosure on the Web: The Impact of Privacy Policy, Reward, and Company Reputation
Barton Weitz, Eduardo B. Andrade, Velitchka Kaltcheva
págs. 350-353
Andrea Hemetsberger
págs. 354-356
págs. 357-358
Putting the Customer Back into Customer Relationship Management (CRM)
Eric Greenleaf, Russell S. Winer
págs. 357-360
págs. 358-359
págs. 359-360
págs. 361-362
págs. 361-362
pág. 362
Exploring Motivations for Participation in a Consumer Boycott
Andrew John, Jill G. Klein, N. Craig Smith
págs. 363-369
An Exploratory Examination of Distracted Driving As Consumption
Nicholas Schandler, Terrance G. Gabel
págs. 370-376