Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    When Customers Develop Commitment to the Service Employee: Exploring the Direct and Indirect Effects on the Propensity to Stay

    Håvard Hansen, Fred Selnes, Kåre Sandvik

    págs. 494-495

    
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    Designing and Maintaining an Effective Web Site to Facilitate Online Customer Relationships

    Gary L. Geissler

    págs. 496-497

    
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    "When What Consumers Say Isn't What They Do: The Case of Ethnocentrism"

    págs. 498-499

    
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    Implicit Measures as Effective Market Research Tools

    Nancy M. Puccinelli

    pág. 498

    
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    "I Don't Know Why, But I Don't Like It: The Impact of Context on Brand Evaluation"

    págs. 499-500

    
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    "How to Influence the Implicit Mind? The Role of Contextual Information via Mood Manipulation"

    pág. 499

    
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    "The Effect of Adding and Deleting Asymmetrically Dominated Decoys on Choice"

    págs. 501-502

    
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    Consumer Response to Constrained Choice

    Adwait Khare

    pág. 501

    
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    "Consumer Response to Known Versus Unknown Phantom Alternatives"

    págs. 502-503

    
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    "Phantom Decoys in Judgment and Choice"

    pág. 502

    
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    Reading Writers, Quaffing Quiddity and Rejoicing Joyceans: Unpicking the Packaging of an Irish Icon

    Anthony Patterson, Steven P. Brown

    págs. 504-509

    
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    Advertising Death and Identity Through Obituaries in Ghana

    pág. 510

    
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    Colors and Scarves: The Symbolic Consumption of Material Possessions by Soccer Fans

    Olivier Cabossart, Christian Derbaix, Alain Decrop

    págs. 511-518

    
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    The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand

    Sanjay Misra

    págs. 519-520

    
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    Unnoticed Relationships: Do Consumers Experience Co-branded Products?

    Anders Bengtsson

    págs. 521-527

    
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    Incidental Prices and Their Effect on Consumer Willingness to Pay

    Peter Boatwright, Joseph C. Nunes

    pág. 528

    
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    "Using Multiple Methods and Multiple Informants in Children's Research"

    págs. 529-530

    
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    Lessons Learned: New Methods for Research with Children

    Claude Pecheux

    pág. 529

    
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    Children's Reactions to Advertising Communication: Multiple Methods, Moderating Variables and Construct Validity Issues

    Christian Derbaix, Claude Pecheux

    págs. 531-538

    
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    "Age Related Vicarious Nostalgia and Aesthetic Consumption"

    págs. 539-540

    
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    Re-Conceptualizing Age and Consumption

    Miriam Catterall, Pauline Maclaran

    pág. 539

    
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    "Postmodern Paradoxes and the Aging Body"

    pág. 539

    
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    "Re-Visiting Age and Consumption: Older Consumers' Use of the Internet"

    págs. 540-541

    
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    An Exploratory Study of Age Related Vicarious Nostalgia and Aesthetic Consumption

    Christina Goulding

    págs. 542-546

    
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    One Word, Two Schemas: Empirical Explorations of Bilinguals' Cognitive Duality

    Laura Peracchio, David Luna

    págs. 547-548

    
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    Certificates of Origin and Regional Product Loyalty

    Koert van Ittersum, Math J.J.M. Candel, Matthew T.G. Meulenberg, Hans C.M. van Trijp

    págs. 549-550

    
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    Means-End Theory of Lifestyle---A Replication in the UK

    Klaus G. Grunert, Karen Bruns¿, Joachim Scholderer

    págs. 551-557