Effect of Manufacturer Reputation, Retailer Reputation and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

• Autores: Devavrat Purohit, Joydeep Srivastava
• Localización: Advances in consumer research, ISSN 0098-9258, Vol. 29, Nº. 1, 2002, págs. 329-330
• Idioma: inglés
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