Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    Putting Consumer Voice Back in Public Policy: An Enlightenment Model Approach

    Ahmet Ekici

    págs. 377-385

    
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    Order Effects on Social Attitude in an Eastern Culture: Implications for Cross-Cultural Consumer Research

    Shih-Fen S. Chen

    pág. 386

    
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    Youth Identities and Consumer Culture: Navigating Local Landscapes of Global Symbols

    Dannie Kjeldgaard

    págs. 387-392

    
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    Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai China

    Michael J. Houston, Giana M. Eckhardt

    págs. 393-394

    
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    "Identifying Brand Structures: A Concept Mapping Approach"

    págs. 395-396

    
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    Branding Metrics: New Methods for Eliciting Consumer Brand Associations

    Deborah Roedder John, Barbara Loken

    pág. 395

    
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    "Using Network Analysis to Understand Brands"

    pág. 396

    
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    "Assessing Brand Equity in Children: A Method for Eliciting Brand Associations"

    pág. 396

    
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    Using Network Analysis to Understand Brands

    Bobby J. Calder, Geraldine R. Henderson, Dawn Iacobucci

    págs. 397-405

    
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    Consumer Preference Development

    Steve Hoeffler

    pág. 406

    
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    '"Coherent Arbitrariness': Duration-Sensitive Pricing of Hedonic Stimuli around an Arbitrary Anchor"

    pág. 406

    
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    "Evolution and Development of Preferences: Discovering or Acquiring Taste?"

    pág. 407

    
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    "Innovation and the Lazy Expert: Prior Knowledge Effects on New Product Learning"

    pág. 407

    
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    Jewish Identity, Social Capital and Giving

    Brenda Gainer, Ida E. Berger

    págs. 408-413

    
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    Segmenting a Local Latino Market Using Berry's Acculturation Taxonomy

    Rachel Maldonado, Patriya Tansuhaj

    págs. 414-420

    
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    Toward understanding the Dynamics of Non-Traditional Consumers: An Exploratory Consideration of Lesbian Couples in America

    Robert E. Wilkes, Debra A. Laverne

    págs. 421-427

    
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    Expanding the Scope of Word of Mouth: Consumer-to-Consumer Information on the Internet

    Barbara Bickart

    pág. 428

    
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    "Word-of-Mouth and Community Development Stages: Towards an Understanding of the Characteristics and Dynamics of Interpersonal Influences in Internet Communities"

    págs. 429-430

    
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    "Motives for Posting Negative Word of Mouth Communications on the Internet"

    pág. 429

    
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    "Good Things Come to Those who Wait: An Experimental Study of Balking and Reneging"

    págs. 431-432

    
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    Waiting for Service: Affective Responses, Satisfaction and Decision-making of Consumers Waiting in Queues

    Dilip Soman

    págs. 431-433

    
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    "The Effect of Background Musk and Messages on On-Hold Waiting Time"

    págs. 432-433

    
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    "On the Psychology of Queues: Why Does the Number of People Behind Matter?"

    pág. 432

    
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    Decision-Making Competence

    Andrew M. Parker, Baruch Fischhoff

    págs. 434-437

    
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    The Influence of Expertise on Preferences for Assortment Variety: When Less Variety is Better

    Rik Pieters, Erica van Herpen

    págs. 438-439

    
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    Understanding Preference Revision and Concession in Joint Decisions

    H. Onur Bodur, Anocha Aribarg, Neeraj Arora

    págs. 440-441

    
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    Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life

    James E. Burroughs, Aric Rindfleisch, L.J. Shrum

    págs. 442-443

    
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    Living "The Good Life": The Hedonic Superiority of Experiential Over Material Purchases

    Leaf Van Boven

    págs. 444-445

    
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    The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: A Critical Analysis of Sony's Ad for Memory Stick

    Eminegul Karababa, Alladi Venkatesh, Guliz Ger

    págs. 446-452

    
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    The Dynamic Nature of Culture and Consumer Behavior

    Donnel Briley, Loraine Lee

    pág. 453