Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    Brand Trust and Online Consumer Behavior

    José Mauro C. Hernandez

    págs. 255-256

    
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    The Effect of Banner Advertisements on Judgment and Choice

    Ana Valenzuela Martínez, Andrew A. Mitchell

    págs. 257-258

    
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    Reasoning About Online and Offline Service Experiences: The Role of Domain-Specificity

    Valarie A. Zeithaml, Namita Bhatnagar, Nicholas H. Lurie

    págs. 259-260

    
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    ''Buying or Playing? Behavior in Online Auctions"

    págs. 261-262

    
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    e-Rationality: Rationality in Electronic Environments?

    Dan Ariely, On Amir

    pág. 261

    
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    "Pricing Digital Content: the Macro Effects of Micro-Payments"

    págs. 262-263

    
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    "Closure On-Line: The Effect of Time Pressure And Exploding Discounts on Purchase Decisions"

    pág. 263

    
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    "Artistic Style and Complex Communication in Advertising: The Case of Campbell's Soup"

    págs. 264-265

    
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    Style and Metaphor in Visual Persuasion

    Rajeev Batra

    pág. 264

    
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    "The Cognitive Processes Underlying the Interpretation of Visual Metaphors"

    págs. 265-266

    
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    "Consumer Response to Visual Metaphor: Change and Constancy Over Time"

    pág. 265

    
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    Conceptualizing Newness And Positioning Really New Products

    Steve Hoeffler

    pág. 267

    
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    The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System

    Jan P.L. Schoormans, Robert W. Veryzer, Niels Y. Vink

    págs. 268-269

    
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    Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior

    Vanessa M. Patrick, Deborah J. MacInnis, Valerie S. Folkes

    págs. 270-276

    
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    The Moderated Influence of Internal Control: An Examination Across Health Related Behaviors

    Blair Kidwell, Robert D. Jewell

    págs. 277-279

    
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    The Dimensional Structure of Consumer Buying Impulsivity: Measurement and Validation

    Ronald J. Faber

    pág. 280

    
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    "Is the Sum of the Parts Really Greater than the Whole: Presenting Assortments by Attribute versus Alternative"

    págs. 281-282

    
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    Integrating the Consumer Into Category Assortment Design

    Barbara Kahn

    pág. 281

    
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    "The Role of Sensory-Specific Satiety in Category Assortment"

    págs. 282-283

    
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    "Using Logit to Understand a Brand's Customer Base"

    pág. 283

    
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    Special Session Summary New Research on Associative Learning

    Nader T. Tavassoli

    págs. 284-285

    
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    "The Role of Attention in Affective Binding"

    págs. 284-285

    
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    "Cue Interaction and Configurality in Two Associative Learning Processes"

    pág. 284

    
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    "Learning from Experience with Good and Bad Brands: Evaluative Shift or Just Signal Learning?"

    págs. 285-286

    
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    When Do Social Sponsorships Enhance or Dilute Equity? Fit, Message Source, and the Persistence of Effects

    Karen Becker-Olsen, Carolyn J. Simmons

    págs. 287-289

    
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    Measuring Brand Equity: Proposal for Conceptual and Methodological Improvements

    Philippe Jourdan

    págs. 290-297

    
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    Will a Family Brand Image be Diluted by an Unfavorable Brand Extension? A Brand Trial-Based Approach

    Joseph W. Chang

    págs. 299-304

    
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    Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge

    Patti Williams

    págs. 305-307

    
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    "Introducing PRE-EMPT: Pre-Teen Education on Marketing and Persuasion Tactics"

    págs. 306-307

    
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    "When is Asking Questions the Answer: The Moderating Role of Persuasion Knowledge"

    pág. 306