Acceso usuarios
The role of usage context in consumer choice: A problem solving perspective
S. Ratneshwar, Luk Warlop
págs. 377-382
Understanding brand awareness: Let me give you a C(l)ue!
Stephen J.S. Holden
págs. 383-388
On the transferability of feature/level preferences across competing products serving the same
Milos D. Graonic, Allan D. Shocker
págs. 389-394
págs. 395-396
Progress and limitations of social marketing: A review of empirical literature on the consumption
Barbara Loken, Katryna Malafarina
págs. 397-404
A longtitudinal examination of addictive consumption: Its behavioral and psychological pattern
Keiko I. Powers
págs. 405-412
Social marketing and consumer behavior: Influencing the decision to reduce alcohol consumption
Jean C. Darian
págs. 413-418
págs. 419-424
págs. 425-428
págs. 429-432
Perceptions of self: The effects of self-concept discrepancy, possible selves and dispossession
J. Michael Munson
págs. 433-435
Paul N. Bloom
pág. 436
Understanding donation behavior: Strategic implications from consumer research
April Atwood, James W. Peltier
pág. 437
The two sides of the accessibility coin: Factors that enhance and impede information accessibility
Prakash Nedungadi
pág. 438
A critique of critical theory: Response to Murray and Ozanne's `The Critical Imagination'
Newell D. Wright, Val Larsen
págs. 439-443
Using qualitative techniques to explore consumer attitudes: Insights from group process theories
Edward F. Fern, Terry Bristol
págs. 444-448
Action identification theory: An examination of consumers' behavioral representations
George W. Hunt, Wayne D. Hoyer
págs. 449-454
Interpretation strikes again, again, and again: A postpositivist reflection on papers by Bristol
Craig J. Thompson
págs. 455-457
Kinship exchange networks and family consumption
Ritha Fellerman, Kathleen Debevec
págs. 458-462
Children's susceptibility to peer group purchase influence: An exploratory investigation
Gwen Rae Bachmann, Deborah Roedder John
págs. 463-468
Female-headed single parent families: An exploratory study of children's influence in family
Roshan Bob Ahuja, Kandi M. Stinson
págs. 469-474
Attraction and compromise effects in choice: Moderating influences and differential loss aversion
Subimal Chatterjee, Timothy B. Heath
pág. 475
pág. 476
Societal and public policy issues with retail pricing
Ronald C. Goodstein, Dhruv Grewal
pág. 477
UPC scanner pricing systems: Is the consumer really better off?
Ronald C. Goodstein, Jennifer Edson Escalas
pág. 478
Interpretations of semantic phrases in comparative price advertisements: Some preliminary
Larry Compeau, Dhruv Grewal
págs. 479-480
An investigation of determinants of recycling consumer behavior
Anita L. Jackson, Janeen E. Olsen
págs. 481-487
Exploring green consumers in an oriental culture: Role of personal and marketing mix factors
Prem Shamdasani, Gloria Ong Chon-Lin
págs. 488-493
Bobby Banerjee, Easwar Iyer
págs. 494-501
págs. 502-506
