Acceso usuarios
The targeting of youths by cigarette marketers: Archival evidence on trial
Richard W. Pollay, Anne M. Lavack
págs. 266-271
Visual/verbal processing issues in advertising research: Some new topics and perspectives
Susan Heckler, Siva K. Balasubramanian
pág. 272
Framing dynamics: Measurement issues and perspectives
Donald J. Hempel, Harold Z. Daniel
págs. 273-279
Effects of multiple measurement operations on consumer judgment: Measurement reliability or
Chris T. Allen, Frank K. Kardes
págs. 280-283
The impact of direction-of-comparison on the formation of preference
Gita Venkataramani Johar, Elizabeth H. Creyer
págs. 284-287
Consumer judgments, decision and framing dynamics: An informational viewpoint
Narasimhan Srinivasan
págs. 288-290
Designing interventions to prevent HIV/AIDS: Applications of consumer research theory and methods
Susan E. Middlestadt
pág. 291
Social norms for condom use: Implications for HIV prevention interventions of a KABP survey with
Martin Fishbein, Susan E. Middlestadt
págs. 292-296
Encouraging discussion with partners and building negotiation skills: HIV prevention strategies
Susan E. Middlestadt
págs. 297-301
Media magic: The use of media monitoring methodology to develop AIDS education interventions
Carol Schechter, Susan E. Middlestadt
págs. 302-307
Special topic session: The new advertising rhetoric
Edward F. McQuarrie
pág. 308
Reflections on classical rhetoric and the incidence of figures of speech in contemporary magazine
Edward F. McQuarrie, David Glen Mick
págs. 309-313
Putting more emotion into consumer research: Integrating emotional/hedonic experience with
Chris T. Allen
pág. 314
Predicting prejudicial attitudes: The importance of affect, cognition, and the feeling-belief
Mark P. Zanna, Geoffrey Haddock
págs. 315-318
pág. 319
Baby showers: A rite of passage in transition
Brenda Gainer, Eileen Fischer
págs. 320-324
`Til debt do us part: The selection and meaning of artifacts in the American wedding
Cele Otnes, Tina M. Lowrey
págs. 325-329
pág. 330
How many shopping days until Christmas? A preliminary investigation of time pressures, deadlines
Anthony D. Miyazaki
págs. 331-335
The influence of background music on shopping behavior: Classical versus top-forty music in a
David Kim, Charles S. Areni
págs. 336-340
A comparison of emotional reactions experienced by planned, unplanned and impulse purchasers
Francis Piron
págs. 341-344
Beauty and the beast (of advertising)
Barry Vacker
págs. 345-351
`An emerald green jaguar, a house on Nantucket, and an African safari:' Wish lists and
Michael Guiry, Susan Fournier
págs. 352-358
Self-gifts and the manifestation of material values
Marsha L. Richins, Kim McKeage
págs. 359-364
pág. 365
Using qualitative research to develop strategies to reach women with cancer
Diane Bloom, Cathy A. Coyne
págs. 366-370
Demographic and lifestyle data-a practical application to stimulating compliance with mammography
Cynthia Curence
págs. 371-372
Children as consumers: Are they `marketing' literate?
Deborah Roedder John, Laura Peracchio
pág. 373
Temporal dimensions of decision-making: How long, and when, to decide
Deborah J. Mitchell
pág. 374
págs. 375-376
