Acceso usuarios
Expectations versus desires: A direct test of two comparison standards assessing consumer
Scott B. MacKenzie, Richard A. Spreng
pág. 507
Hey you, can ya spare some change? The case of empathy and personal distress as reactions to
Mitch Griffin, Barry J. Babin
págs. 508-514
Extrahousehold giving in popular gift categories: A socioeconomic and demographic analysis
Thesia I. Garner, Janet Wagner
págs. 515-519
Three motivations for interpersonal gift giving: Experiential, obligated and practical motivations
Mary Finley Wolfinbarger, Laura J. Yale
págs. 520-526
págs. 527-533
Gender differences in the perception of leisure: A conceptual model
Suzana de M. Fontenelle, George M. Zinkhan
págs. 534-540
What's mine is mine and what's yours is ours: Challenging the income pooling assumption
Frances Woolley, Judith J. Marshall
págs. 541-545
pág. 546
Self-gifts: A metacognition perspective
Dong Hwan Lee, Richard W. Olshavsky
págs. 547-552
Self-gifts through the lens of attribution theory
David Glen Mick, Corinne Faure
págs. 553-556
Compulsive buying and self-gifts: A motivational perspective
John M. Shapiro
pág. 557
Special session: Music in ads, stores and homes
James J. Kellaris, M. Elizabeth Blair
pág. 558
The visible hand in marriage: An exploratory assessment of the marriage promotion campaign in
Swee Hoon Ang, Siew Meng Leong
págs. 559-564
págs. 565-569
Choosing to misbehave: A structural model of aberrant consumer behavior
Ronald A. Fullerton, Girish Punj
págs. 570-574
págs. 575-579
Testing for perceptual underestimation of 9-ending prices
Thomas Kibarian, Robert M. Schindler
págs. 580-585
Effects of prior belief on feature-based price estimates
Cheoul Ryon Kim, Tridib Mazumdar
págs. 586-590
págs. 591-593
The effects of adding products to a brand on consumers' evaluations of new brand extensions
Daniel C. Smith, Peter A. Dacin
págs. 594-598
Line extensions: A categorization and an information processing perspective
Kalpesh Kaushik Desai, Wayne D. Hoyer
págs. 599-606
págs. 607-611
Candidates as engendered products: Prototypes in political person perception
Greta Eleen Pennell, Basil G. Englis
págs. 612-619
A framework for explaining multiple request effectiveness: The role of attitude towards the request
Rohini Ahluwalia, Robert E. Burnkrant
págs. 620-624
Irwin P. Levin, J.D. Jasper
págs. 625-629
pág. 630
Effects of store image and mood on consumer behavior: A theoretical and empirical analysis
Ruth Belk Smith, Elaine Sherman
pág. 631
Using store music for retail zoning: A field experiment
Eric Spangenberg, Richard F. Yalch
págs. 632-636
Using moderator variables in structural equation models
Paul L. Sauer, Alan Dick
págs. 637-640
A structural equation analysis of the relationships of personal values, attitudes and beliefs
L.J. Shrum, John A. McCarty
págs. 641-646
