Acceso usuarios
A social marketing research agenda for consumer behavior researchers
Alan R. Andreasen
págs. 1-5
Fellow in consumer behavior to James R. Bettman
Harold H. Kassarjian
pág. 6
The decision maker who came in from the cold
James R. Bettman
págs. 7-11
J. Jeffrey Inman
pág. 12
The Polish consumer in transition: Shopping Warsaw's street vendors and open air markets
Terrence H. Witkowski
págs. 13-17
págs. 18-22
The transition from communism to capitalism
Eric J. Arnould
págs. 23-25
A new perspective on the effects of advertising repetition: The mediating role of memory structure
Karen Finlay
pág. 26
The effects of corporate branding strategies on brand equity
Kevin Lane Keller
pág. 27
The effects of direct and associative brand extension strategies on consumer response to brand
C. Whan Park, Michael S. McCarthy
págs. 28-33
Atmospheric factors in the retail environment: Sights, sounds and smells
Karen A. Machleit, Sevgin A. Eroglu
pág. 34
The feminine imagination and social change: Four feminist approaches to social problems
Barbara B. Stern, Julie L. Ozanne
pág. 35
págs. 36-40
Consumer behavior meets the nouvelle femme: Feminist consumption at the movies
Elizabeth C. Hirschman
págs. 41-47
págs. 48-51
An investigation of ethnicity and sex-role attitude as factors influencing household financial
Michel Laroche, Chankon Kim
págs. 52-58
A primer for ethnographic research with a focus on social policy issues involving consumer behavior
Ronald Paul Hill
págs. 59-62
Ethno: A methodology for studying process information
James H. Barnes
págs. 63-69
Linking emotions and values in consumption experiences: An exploratory study
Robert E. Kleine III, Debra A. Laverie
págs. 70-75
Modes of consumer acculturation
Sunkyu Jun, A. Dwayne Ball
págs. 76-82
págs. 83-88
Social control versus social stability: A conceptualization of contradictory goals and hybrid
Melissa Martin Young, Oleg I. Gubin
págs. 89-96
Complaints and compliments about service encounters: A comparison of American and Bulgarian
Lalita A. Manrai, Ajay K. Manrai
págs. 97-101
The development of consumer desire in marketizing and developing economies: The cases of Romania
Russell W. Belk, Guliz Ger
págs. 102-107
`Yes, I remember it well...': The role of autobiographical memory in consumer information
Gita Venkataramani Johar, Geeta Menon
pág. 108
Unethical seller practices: A neglected issue in consumer satisfaction and dissatisfaction
Alan R. Andreasen
págs. 109-112
Ethical consumption experiences and ethical space
Elizabeth Cooper-Martin, Morris B. Holbrook
págs. 113-118
The role of ethical concerns in consumer purchase behavior: Understanding alternative processes
Sandra J. Burke, Sandra J. Milberg
págs. 119-122
Consumer resistance: A conceptual overview
Linda L. Price, Liza Penaloza
págs. 123-128
Media resistance to consumer resistance: On the stonewalling of `adbusters' and advocates
Richard W. Pollay
pág. 129
