Advances in consumer research

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  Año 2005, Vol. 32, Número 32

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    Speed- and Online Dating: Insights into Preference Construction in Frequent, High Involvement, Personal Decisions

    págs. 185-188

    
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    Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase

    págs. 189-192

    
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    An Exploration of Identity Re-Creation in the Context of Internet Dating

    págs. 193-194

    
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    Competition and Attachment in On-line Auctions

    págs. 195-196

    
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    Forming Parasocial Relationships in Online Communities

    págs. 197-201

    
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    Source Perceptions and the Persuasiveness of Internet Word-of-Mouth Communication

    págs. 202-203

    
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    Once Burned Twice Shy, This Stock has Been Good to Me So Far, and It Could Have Been Worse: How Naive Learning and Counterfactuals Influence the Repurchase of Stocks Previously Sold

    pág. 204

    
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    Improving Preference Assessment through Pre-exposure to Attribute Levels

    pág. 205

    
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    Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another

    págs. 206-211

    
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    Investigating the Effects of Consumer Innovativeness on Shape of Consideration Sets: Focusing on Comparison between Consideration Sets of Innovators and Non-innovators

    págs. 212-218

    
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    Materialism in Children and Adolescents: The Role of the Developing Self-Concept

    págs. 219-220

    
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    A Multi-Perspective Approach to Family Communication and Parental Control of TV Viewing

    págs. 221-222

    
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    Chidren's Responses Toward Gender Role Stereotyped Advertisement

    págs. 223-224

    
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    Age Differences in Children's Navigation and Information Processing of Web Sites

    pág. 225

    
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    "Anticipating Returns: Preemptive Compensation As a Double-Edged Sword"

    págs. 226-227

    
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    "Eat Bitter Food and Give Birth to a Girl; Eat Sweet Things and Give Birth to a Cavalryman: Multicultural Health Care Issues for Consumer Behavior"

    págs. 227-228

    
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    "Strategic Expectation Management and Judgments of Satisfaction"

    pág. 228

    
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    "Consumption Fantasies: A Phenomenological View"

    págs. 229-230

    
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    "The Genie in the Bottle: How Prize Level and Salience of Odds of Winning Affect Promotion Attractiveness and Consumption Intentions in Instant Monetary Prize Promotions"

    págs. 230-231

    
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    "Choice versus Judgment: Illustrating Choice as Pre-Decisional Differentiation"

    págs. 232-233

    
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    "The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians"

    pág. 232

    
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    "Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms"

    págs. 233-235

    
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    "A Theory Based Explanation of Differential Consumer Response to Different Promotions"

    págs. 235-236

    
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    "When Feelings Matter: Determinants of the Use of Cognitive Subjective Feelings"

    págs. 236-237

    
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    "Motives for Deception in Consumer Word-of-Mouth Communication"

    págs. 237-238

    
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    "Further Evidence of Public and Private Meanings: Moving from Possessions to Brands"

    págs. 239-240

    
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    "An Alternative Account for Reference Price Effects: Repeated Transactions in Markets with Common Uncertainty"

    pág. 239

    
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    "Positive Implicit Effects for Event Incongruent Sponsorship"

    págs. 240-241

    
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    "Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory"

    págs. 241-242

    
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    "Is There Any Marketing Value in National Identity?"

    pág. 241