Advances in consumer research

• 

  Año 2005, Vol. 32, Número 32

  • Seleccionado

    The Effects of Prior Relationships on Consumer Retaliation

    págs. 98-99

    
  • Seleccionado

    When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant

    págs. 100-101

    
  • Seleccionado

    When Feelings Influence Product Evaluations (and When They Do Not): Discrete-Affect- Validation and the Role of Consumption Motives

    pág. 102

    
  • Seleccionado

    Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation

    págs. 103-104

    
  • Seleccionado

    Examining the Relationship Between Consumer Values and Positive and Negative Affect

    pág. 105

    
  • Seleccionado

    How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts

    págs. 106-111

    
  • Seleccionado

    Affect, Empathy and Predictions of Others' Risk Tolerance

    pág. 112

    
  • Seleccionado

    The Effect of Primed and Framed Reference Points on Product Attribute Importance

    págs. 113-114

    
  • Seleccionado

    Naive Story Models and Mental Correlations: Why Correlation (A to B) Is Not Equal to Correlation (B to A)

    pág. 115

    
  • Seleccionado

    Shifting Reference Points & Fleeting Pleasures

    págs. 116-117

    
  • Seleccionado

    Expanding the Boundaries of Consumer Socialization Research

    pág. 118

    
  • Seleccionado

    Product Assortment and Variety-Seeking in Consumer Choice

    págs. 119-121

    
  • Seleccionado

    Managing Memories for Emotions: Formation, Retrieval and Protection

    págs. 122-124

    
  • Seleccionado

    Advances in the Investigation and Application of the Anchoring and Adjustment Heuristic

    págs. 125-128

    
  • Seleccionado

    Twenty Years of Consumer Culture Theory: Retrospect and Prospect

    págs. 129-130

    
  • Seleccionado

    Faulty Reasoning and Gambling Behavior

    págs. 131-133

    
  • Seleccionado

    The Role of Brand-Elicited Affect in Brand Extension Evaluations

    pág. 134

    
  • Seleccionado

    Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions

    págs. 135-136

    
  • Seleccionado

    Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation

    págs. 137-142

    
  • Seleccionado

    Towards a Conceptual Model of Consumer Confusion

    págs. 143-150

    
  • Seleccionado

    Brand Commitment and Size of the Consideration Set

    págs. 151-152

    
  • Seleccionado

    Mirror, Mirror, On the Web: A Lexical-Semantic Analysis of Brand Positioning

    págs. 153-154

    
  • Seleccionado

    Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands

    págs. 155-160

    
  • Seleccionado

    Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry

    pág. 161

    
  • Seleccionado

    The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage

    págs. 162-163

    
  • Seleccionado

    Pharmaceutical Packaging Color and Drug Expectancy

    págs. 164-171

    
  • Seleccionado

    Consuming the Fashion Tattoo

    págs. 172-177

    
  • Seleccionado

    Concepts, Concept Development, and Consumer Research

    pág. 178

    
  • Seleccionado

    Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules

    págs. 179-181

    
  • Seleccionado

    Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future

    págs. 182-184