Advances in consumer research

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  Año 2005, Vol. 32, Número 32

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    Finding Legs: Generativity and the Everyday Language of the Consumer

    págs. 1-5

    
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    In Memoriam

    pág. 1

    
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    A Tribute to Kathy Brown

    pág. 1

    
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    Preface

    pág. 1

    
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    The Third Annual ACR Film Festival

    págs. 6-8

    
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    Finding Families: Family Identity in Consumption Venues

    págs. 9-13

    
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    Consumers' Evaluation of Time

    págs. 14-16

    
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    The Application of Goal Systems Theory to Consumer Behavior

    págs. 17-20

    
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    Negativity in the Evaluation of Political Candidates

    págs. 21-22

    
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    It Is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend

    pág. 23

    
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    Advertisers' Theories of Consumers: Why Use Negative Emotions to Sell?

    págs. 24-31

    
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    Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals

    págs. 32-33

    
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    Habitual Consumption

    págs. 34-37

    
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    Emergent Moderators of Affective Response in Consumer Behavior

    págs. 38-41

    
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    "Is this Site Confusing or Interesting?" A Perceived Web site Complexity (PWC) Scale for Assessing Consumer Internet Interactivity

    págs. 42-50

    
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    Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes

    págs. 51-57

    
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    Reciprocity with Video File Sharing: Experimental Evidence

    págs. 58-64

    
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    The Effect of Playful Web Experiences on Brand Attitude Formation

    pág. 65

    
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    The Role of Anticipated Regret in the Endowment Effect

    pág. 65

    
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    The Role of Anticipated Regret in the Endowment Effect

    pág. 66

    
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    Choosing to Consume Later: Determinants of Future-Biased Choice

    págs. 67-68

    
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    Forgotten Rejections and the Rebuilding of Personal Preferences

    págs. 69-70

    
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    Researching Visual Consumption

    pág. 71

    
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    Cognitive Mechanisms That Underlie Reference Price Effects

    págs. 72-75

    
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    Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response

    págs. 76-78

    
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    Religion and Consumption: The Profane Sacred

    págs. 79-81

    
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    Goals and Mindsets in Consumer Choice

    págs. 82-85

    
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    Global Consumption: (How) Does Culture Matter?

    págs. 86-89

    
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    Not all Sponsors are Created Equal

    pág. 90

    
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    The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes

    págs. 91-97