Advances in consumer research

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  Año 2005, Vol. 32, Número 32

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    'Consumption' of National Identity and Consumers' Self Identity"

    págs. 243-244

    
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    "Identifying Advertising Appeals for Targeting Potential Volunteers: An exploratory Study on Volunteering Motives among Seniors"

    pág. 243

    
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    "The Perils of Not Knowing What We Don't Know"

    pág. 243

    
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    "When Women are from Mars and Men from Venus: The Effect of Gender Counter-Stereotypical Employees on Consumers' Perceptions"

    pág. 243

    
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    "Toward a Satisfaction Response Taxonomy"

    pág. 243

    
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    "Wanting a Bit(e) of Everything. The Role of Hunger on Variety Seeking"

    págs. 245-247

    
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    "Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding"

    pág. 245

    
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    "The Advice Bounceback Effect: When Advice Undermines its Cause"

    págs. 247-249

    
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    "Self-Report and Behavioral Measures in Product Evaluation and Haptic Information: Is What I Say How I Feel?"

    pág. 247

    
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    "Westernization of Cultural Values in Korean Advertising: A Longitudinal Content Analysis of Magazine Ads from 1968- 1998"

    págs. 249-250

    
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    "Self-Enhancing Through Consumption"

    págs. 250-252

    
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    "Experience Design for Optimal Service Outcome"

    págs. 252-253

    
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    "Personality Typology and Thinking Styles: Their Role in Framing and Prospect Theory"

    págs. 253-255

    
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    "Dragging One's Feet in Bargaining: Effect of Response Time on Perceptions of Bargaining Outcomes"

    págs. 255-256

    
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    "Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral"

    págs. 256-257

    
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    "Does Direction of Prediction Impact the Self-Prophecy Effect?"

    págs. 257-258

    
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    "What Do You Mean I Was Rejected? An Investigation of Consumer Responses to Rejection"

    pág. 257

    
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    "Service Validity and Service Reliability of Search, Experience and Credence Services: A Vignette Study"

    pág. 257

    
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    "The Role of Online Browsing and Prior Knowledge on Pre-purchase Search and Purchase Behavior"

    págs. 258-260

    
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    "Building Loyalty in an Online Environment: The Moderating Role of Flow"

    pág. 258

    
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    "Male Body Image and the Fear Appeal"

    págs. 260-263

    
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    "The Differential Effects of Guilt Appeals in Persuasive Marketing Communications"

    pág. 260

    
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    "Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior"

    págs. 263-264

    
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    "Why Fads Fade: The Abandonment of Cultural Tastes"

    págs. 265-266

    
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    "Situational, Contextual, and Personality Variables that Increase Consumer Focus on Non-Alignable Attributes"

    págs. 266-268

    
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    "Social Norms and Shelf Space Strategies: Influencing Consumer Purchase Decisions at the Retail Shelf"

    págs. 268-269

    
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    Self-Generated Validity Effects in Consumer Research

    págs. 270-273

    
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    Rumors, Refutations, and Conflicts of Interest: Problems in Dealing With Unreliable Information

    págs. 274-276

    
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    The Role of Goal-Related Associations in Judgment and Behavior

    págs. 277-279

    
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    Motivational Influences of Social Context on Consumer Behavior

    págs. 280-282