Advances in consumer research

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  Año 2005, Vol. 32, Número 32

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    The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter?

    págs. 590-591

    
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    Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE

    págs. 592-599

    
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    Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World

    págs. 600-604

    
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    FUNdraising: Having Fun while Raising Funds

    pág. 605

    
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    Integration of Same And Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions

    págs. 606-607

    
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    When Do Product Descriptions Stimulate Craving and Desire for Guilty Pleasures?

    págs. 608-609

    
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    Mood and Choice: The Influence of Self-Relevance, Need for Cognition and Afftective Feelings on Consumption Decisions

    págs. 610-611

    
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    The Priming Effects of Counterfactual Thinking

    pág. 612

    
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    Optimum Stimulation Level Theory and the Differential Impact of Olfactory Stimuli on Consumer Exploratory Tendencies

    págs. 613-619

    
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    The Role of Meta-analysis in Marketing and Consumer Behavior Research: Stimulator or Inhibitor?

    págs. 620-622

    
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    How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects

    págs. 623-624

    
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    Till Death Us Do Part? Consumption and the Negotiation of Relationships Following a Bereavement

    págs. 625-626

    
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    Towards A Better Understanding of the Low-Income Consumer

    págs. 627-632

    
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    Consumers' Demographic Characteristics, Cognitive Ages, and Innovativeness

    págs. 633-640

    
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    The Effect of Gay Identity, Gender, and Gay Imagery on Gay Consumers' Attitude Towards Advertising

    págs. 641-642

    
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    The Legitimate Brand

    pág. 643

    
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    Analysis of an Advertising Text: Discourse and Emotion

    pág. 644

    
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    Advertising Ideology and the Encoding of Advertising Meaning: An Ethnographic and Discursive Approach

    págs. 645-646

    
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    Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching

    págs. 647-648

    
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    Determinants for Consumption Materialism among Late Adolescents in China

    págs. 649-650

    
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    Religious Influence on Consumer Behavior: Classification and Measurement

    págs. 651-652

    
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    Creative Cyborgs: How Consumers Use the Internet for Self-realization

    págs. 653-660

    
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    Refraining the Embodied Consumer as Cyborg A Posthumanist Epistemology of Consumption

    págs. 661-669

    
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    Consumers' View of Food Biotechnology: A Proactive Approach to Marketing and Public Policy

    págs. 670-677