Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    "Brand Naming Through Translation via Sound and Meaning"

    pág. 186

    
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    The Brand Extension Evaluation Process: Insights from the Continuum Model of Impression Formation

    Michael J. Houston, Ashwani Monga

    págs. 188-189

    
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    Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality

    págs. 190-198

    
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    Decomposed Similarity Measures in Brand Extensions

    Leif E. Hem, Nina M. Iversen

    págs. 199-206

    
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    The Effects of Brand Commitment on the Evaluation of Competitive Brands

    Sekar Raju, H. Rao Unnava

    págs. 207-208

    
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    Consideration Sets Under Variety Seeking Conditions: An Experimental Investigation

    P.K. Kannan, Bharadhwaj Sivakumaran

    págs. 209-210

    
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    A Dual-Process Theory of Information Overload

    Gary L. Hunter

    págs. 211-212

    
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    Overall Store Price Image: The Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size

    Kalpesh Kaushik Desai, Debabrata Talukdar

    págs. 213-215

    
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    When It Hurts to Have Good Image: Context Effects without a Context

    págs. 216-217

    
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    The Effect of Processing Strategy on the Transfer of Newly Acquired Covariation Knowledge

    Jennifer Gregan-Paxton, Stewart Shapiro

    págs. 218-219

    
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    An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect

    George Y. Bizer, Richard E. Petty

    págs. 220-221

    
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    Measuring Implicit Consumer Attitudes and Predicting Brand Choice

    Michaela Wänke, Henning Plessner, Tatjana Gärtner, Wade Malte Friese

    pág. 222

    
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    Upper-Lower Visual Field Effects on the Visual Memory for Incidentally Viewed Branded Images

    Jane E. Raymond

    págs. 223-224

    
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    Sense of Humor and Advertising: A Funny Thing Happened on the Way to the Model

    Graeme Galloway, Scott Koslow, Carolyn Costley

    págs. 225-226

    
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    No One Wants to Look Cheap: An Examination of Embarrassment and Impression Management Concerns as Reasons for Not Using Coupons

    Peter R. Darke, Laurence T.A. Ashworth

    pág. 227

    
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    Communicating Quality Through Signals and Substantive Messages: The Effects of Supporting Information and Need for Cognition

    Timothy B. Heath, Debi Prasad Mishra, Subimal Chatterjee

    págs. 228-229

    
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    Shocking Ads! Do They Work?

    Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. Manchanda

    págs. 230-231

    
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    Misrepresentation in the Consumer Context

    pág. 232

    
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    The Effects of Interpersonal Communication Style on Miscomprehension and Persuasion of print Advertisements

    Dana L. Alden, Eugene S. Kim

    pág. 234

    
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    Warning! Proceed with Caution: A Meta-Analysis of the Effectiveness of Warning Labels

    Jennifer J. Argo, Kelley J. Main

    págs. 235-236

    
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    How Do Mobiles Communicate? The Role of Product Design in Product Related Consumer Responses: The Case of Mobile Telephones

    Dóra Horváth, László Sajtos

    págs. 237-238

    
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    From Cultural Models to Cultural Categories: A Framework for Cultural Analysis

    Nitish Singh

    págs. 239-240

    
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    The Creation of New Diderot Unities: A Quest for Possible Selves?

    Teresa Davis, Gary Gregory

    pág. 241

    
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    The Effects of Immigration on the Tastes and Preferences in Food of the Native-born Consumer

    Denver D'Rozario

    pág. 242

    
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    Marketing Government-Administered Programs to At Risk Consumer Groups: The Case of Services We Can't Give Away

    Angela Hausman, Deanna Mader

    págs. 243-244

    
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    Drifting Away From Excessive Consumption: A New Social Movement based on Identity Construction

    Jeff Murray, Hélène Cherrier

    págs. 245-247

    
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    No Loyalty, No Voice, No Exit: Consumer Secondary Combs with Enslavement Relationship

    Matthew Bunker

    pág. 248

    
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    Consumer Responses to Discontinuance of Favorite Products: An Exporatory Study

    Melissa A. Martin

    págs. 249-250

    
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    The Impact of Explanatory Style on Event-Induced Stress and Buying-Related Manifestations of Coping Behavior

    Pamela A. Kennett, Julie Z. Sneath

    págs. 251-253

    
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    The Impact of Compute Anxiety On The Evaluation of Prices On The Internet

    Kent B. Monroe, Rajneesh Suri, Srini S. Srinivasan, Rajesh V. Manchanda

    pág. 254