Acceso usuarios
A partir de una metodología cuantitativa y cualitativa, el presente artículo tiene como objetivo conocer los hábitos de consumo de radio en cuanto se refiere a tiempo, lugar, soporte utilizado, emisoras, programas, presentadores preferidos y consumo de información de los jóvenes universitarios. En cuanto a la programación los resultados muestran que la música y el deporte son las opciones preferidas en detrimento de los contenidos de actualidad sobre todo en el ámbito de local y economía. Asimismo se evidencia un alejamiento entre la programación que presentan las emisoras y los gustos de los jóvenes, lo que constituye un punto de partida para buscar formulas de encuentro.
Radio is a medium with little acceptance among college students. In this adverse context it is necessary to know the relationship they have with the radio. From a quantitative and qualitative methodology, this article aims to determine their consumption radio habits as regards time, place, medium used, radio stations, shows, favorite presenters and consumption of information. The results show a preference for the new digital media for listening, a growing trend especially among women. In terms of programming, music and sports are the preferred options to the detriment of the news especially in the field of local and economy. It also notes that broadcasters and content they say they love not match programs and broadcaster they choose. There is a distance from stations programming and preferences of young people, which is a starting point to find new formulas of radio teaching within the university. A context where the work of teachers can be decisive to encourage classroom activities designed to motivate students to improve their involvement and their learning both individually and in groups.
