Un estudio teórico del potencial de Internet como canal de compra

• Autores: Marta Arce Urriza, José Javier Cebollada Calvo
• Localización: Esic market, ISSN 0212-1867, Nº 135, 2010, págs. 181-214
• Idioma: español
• Títulos paralelos:
  • A Theoretical Evaluation of the Internet's Potential as a Shopping Channel
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 4 Citas
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