Buying through direct methods: benefits and limitations from the consumer point of view

• Autores: Carla Ruiz Mafé, Silvia Sanz Blas
• Localización: Esic market, ISSN 0212-1867, Nº 126, 2007, págs. 95-125
• Idioma: inglés
• Títulos paralelos:
  • La compra a través de medios directos: beneficios y limitaciones desde la óptica del consumidor
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 7 Citas
• Referencias bibliográficas
  • AECE (Asociación Española de Comercio Electrónico) (2004). Estudio sobre Comercio Electrónico B2C.
  • ALBA, J.; LYNCH, J.; WEITZ, B.; JANISZEWSKI, C.; LUTZ, R.; SAWYER, A.; WOOD, S. (1997): “Interactive Home Shopping: Consumer, retailer and...
  • ANDERSEN CONSULTING (2001): “Los Problemas de Distribución frenan el B2C Europeo”. Mk Marketing y Ventas, 154, pp. 17-19.
  • APPLEGATE, J. (1997): “Infomercials: Taking the product directly to the masses”. Business Press, 9 (39), pp. 6-14.
  • ARNOULD, E. (2000): “A theory of shopping/shopping, place, and identity”. Journal of Marketing, 64 (1), pp. 104-106.
  • BAILEY, J. (1998a): Intermediation and electronic markets. Aggregation and pricing in Internet commerce. Cambridge: Massachusetts Institute...
  • BAILEY, J. (1998b): “Electronic commerce: prices and consumer issues for three products: books, compact disks and software”, electronic document...
  • BEATTY, S.E.; FERRELL, M.E. (1998): “Impulse buying: Modelling its precursors”. Journal of Retailing, 74 (2), pp. 169-191.
  • BELLENGER, D.N; KORGAONKAR, P.K. (1980):” Profiling the recreational shopper”. Journal of Retailing, 56 (4), pp. 77-92.
  • BERTHON, P.; PITT, L.; KATSIKEAS, C.; BERTHON, J.P. (1999): “Executive insights: virtual services go international. International services...
  • BROWN, M.; POPE, N.; VOGES, K. (2003): “Buying or Browsing? An exploration on shopping orientations and online purchase intention”. European...
  • BURKE, R. (1997): “Do You See What I See?. The Future of Virtual Shopping”. Journal of the Academy of Marketing Science, 25 (4), pp. 352-360.
  • CARCASONA, A. (1994): “Cómo llevar a cabo una campaña de Televenta. Nuevos canales de distribución: la venta por televisión”. MK. Marketing...
  • CASARES, J.: REBOLLO, A. (2002): “La innovación en la distribución comercial”. Distribución y Consumo, (November-December), pp. 5-23.
  • CITRIN, A.; STERN, D.; SPANGENBERG, E.; CLARK, M. (2003): “Consumer need for tactile input. An Internet retailing challenge”. Journal of Business...
  • CUESTA, F. (1997). La gestión del Marketing Directo. Madrid, Mc GrawHill.
  • CULNAN, M. J.; ARMSTRONG, P. K. (1999): “Information privacy concerns, procedural fairness and impersonal trust: An empirical investigation”....
  • DARIAN, J.C. (1987): “In home shopping: Are there consumer segment?”. Journal of Retailing, 63 (2), pp.163-186.
  • DE LA BALLINA, F. J. (1998):” Formas de Marketing Directo”. En Rodríguez Del Bosque, I; De la Ballina, F.J. y Santos, L. (2º edición), Comunicación...
  • DEIGHTON, J. (1997): “Commentary on: Exploring the Implications on the Internet for Consumer Marketing”. Journal of the Academy of Marketing...
  • DÍEZ DE CASTRO, E. (1997). Distribución Comercial (2ª edición). Madrid, Mc-Graw Hill.
  • DONTHU, N; GILLILAND, D. (1996): “Observations: The infomercial shopper”. Journal of Advertising Research, 36 (2), pp. 69-76.
  • DHOLAKIA, R.; UUSITALO, O. (2002): “Switching to Electronic Stores: Consumer Characteristics and the Perception of Shopping Benefits”. International...
  • EASTLICK, M.; LIU, M. (1997): “The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping Programs”....
  • EASTLICK, M.A; FEINBERG, R.A. (1994):”Gender difference in mail catalogue patronage motives”. Journal of Direct Marketing, 8 (Spring), pp....
  • FAJULA, F. (2000): “Impacto del comercio electrónico en los negocios”. Política Exterior, Winter 2000-2001, pp. 55-60.
  • FLAVIÁN, C.; GURREA, R. (2003): El empleo de Internet como nuevo canal de distribución: un análisis de sus principales ventajas e inconvenientes”....
  • FECEMD (Federación Española de Comercio Electrónico y Marketing Directo) (2003). Anuario 2003 del comercio electrónico y marketing directo.
  • FELKER, C. (1995): “Shop ‘til you drop: Tales from a physically challenged shopper”. Journal of Consumer Marketing, 12 (3), pp. 39-55.
  • GEHRT, K.C; CARTER, K. (1992): “An exploratory assessment of catalogue shopping orientations”. Journal of Direct Marketing, 6 (1), pp. 29-39.
  • GÓMEZ, E. (1995): “Televenta: distribución a través de la televisión”. Distribución y Consumo, 22 ( June-July), pp. 74-80.
  • HAIR, J.F; ANDERSON, R.E; TATHAM, R.L; BLACK, W.C. (1999). Analysis multivariante, 5ª ed. Madrid, Prentice Hall Iberia.
  • HAWTHORNE, T.R. (1998): “Opening doors to retail store”. Direct Marketing, 60 (9), pp. 48-51.
  • JARVENPAA, S.; Tractinsky, N.; Saarrinen, L.; Vitale, M. (1999): “Consumer Trust in an Internet Store: A cross cultural validation”, electronic...
  • JASPER, C.R; LAN P.R. (1992): “Apparel catalogue patronage: Demographic, lifestyle and motivational factors”. Psychology and Marketing, 9...
  • KAMALI, N.; LOKER, S. (2002): “Mass Customization: On-line Consumer Involvement in Product Design”. Journal of Computer Mediated Comunication,...
  • KEEN, P. (1997): “Are you ready for "trust" economy?”. Computer World, April, pp. 80.
  • KEEN, C.; WETZELS, M.; DE RUYTER, K.; FEINBERG, R. (2004): “Etailers versus retailers. Which factors determine consumer preferences”. Journal...
  • KLEIN, L. (1998): “Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods”, Journal of Business...
  • KORGAONKAR, P. (1984):”Consumer shopping orientations, non-store retailers, and consumers’ patronage intentions: A multivariate investigation”....
  • LEE, H. (1997): “Do electronic marketplaces lower the price of goods”. Communications of the ACM, 41(12), January.
  • LEVY, M. R; WEITZ, B.A. (1998). Retailing management (3rd ed.). Series in Marketing, Boston: Irwin/Mc Graw Hill.
  • LEY 47/2002, de 19 de diciembre, de reforma de la Ley 7/1996, de 15 de enero, de adecuación del comercio minorista para la transposición al...
  • MARTINEZ, E.; POLO, Y.; FLAVIÁN, C. (1998): “The acceptance and diffusion of new consumer durables: differences between first and last adopters”....
  • McDONALD, W.J (1995): “Home shopping channel customer segments: A cross-cultural perspective”. Journal of Direct Marketing, 9 (4), pp. 57-67.
  • McKAY, J; FLETCHER, K. (1988): “Consumers’ attitudes towards teleshopping”. The Quarterly Review of Marketing, 13 (3), pp. 1-7.
  • MIQUEL, S; BIGNÉ, E; LÉVY, J.P; CUENCA, A.C; MIQUEL, M.J. (1997). Investigación de mercados. Madrid, McGraw-Hill.
  • MIQUEL, S; PARRA, F; LHERMIE, C; MIQUEL, Mª J. (2000). Distribución Comercial (4ª edición ampliada). Madrid, Esic editorial.
  • NOWAK, G. (1992): “TV viewer characteristics and results beyond response”. Journal of Direct Marketing, 6 (2), pp. 18-31.
  • QUELCH, J.A; TAKEUCHI, H. (1981): “Nonstore Marketing: Fast track or slow?”. Harvard Business Review, 59 (4), pp. 75-84.
  • REIBSTEIN, D. (2002): “What attracts customers to online stores and what keeps them coming back?” Journal of the Academy of Marketing Science,...
  • RODRÍGUEZ DEL BOSQUE, I.A. (1998): “Tendencias de la distribución comercial”. 6º Congreso Español de Centros Comerciales, pp. 153- 174. A...
  • RODRIGUEZ, I. (2000). Marketing.com. Madrid, Pirámide.
  • ROHM, A.; SWAMINATHAN, V. (2004): “A typology of online shoppers based on shopping motivations”. Journal of Business Research, 57, pp. 748-757.
  • ROSEMBLOOM, B. (1999). Marketing channels. A management view. Chicago, IL: The Dryden Press.
  • SAINZ DE VICUÑA, J.M. (2000). La Distribución Comercial: Opciones estratégicas (2ª ed.). Madrid, Esic editorial.
  • SALOMON, I; KOPPELMAN, F.S. (1992): “Teleshopping or going shopping?. An information acquisition perspective”. Behaviour & Information...
  • SANTESMASES, M. (1999). Marketing, conceptos y estrategias (4ª ed.). Madrid, Pirámide.
  • SANZ, S. 2002. La venta por televisión. Propuesta de un modelo de relaciones con el medio televisivo. Tesis doctoral no publicada. Universidad...
  • SCHIFFMAN, L.; SHERMAN, E.; LONG, M. (2003): “Toward a better understanding of the interplay of personal values and the Internet”. Psychology...
  • SILVERMAN, G. (1995): “Planning and using infomercial campaigns effectively”. Direct Marketing, 58 (5), pp. 32-34.
  • SILVERMAN, G. (1996): “Infomercials”. Direct Marketing, 59 (3), pp. 50-52. SOLOMON, B. (1994): “TV shopping. Comes of age”. American Management...
  • STEINFIELD, C; WHITTEN, P. (1999): “Community level socio-economic impacts of electronic commerce”, electronic document obtained from: http://www.ascusc.org/jcmc/vol5/issue2/steinfl.html
  • SWAMINATHAN, V.; LEPKOWSKA-WHITE, E.; RAO, B. (1999): “Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic...
  • THOMAS, D.Q; QUINDRY, J.C. (1999): “Exercise consumerism let the buyer beware”. Journal of Physical Education, Recreation & Dance, 68...
  • THOMPHSON, I. (1997): “New direct channels” In I. Thomphson (Eds), Home Shopping: The Revolution in Direct Sales, pp. 23-40. England: Financial...
  • TROCCHIA, P., JANDA, S. (2003): “How do consumers evaluate Internet retail service quality?” Journal of Services Marketing, 17(3), pp. 243-253.
  • UNDERWOOD, E. (1993): “Why I’m a home shopper”. Brandweek, 19th April, pp. 22-26.
  • VALOR, J., SUBIRANA, B., CARVAJAL, P. (1999): “Mercados electrónico en Internet. Un modelo evolutivo basado en el flujo de transacciones”....
  • VIÑALS, J. (1999): “Estrategias de diferenciación en Internet”. Harvard Deusto Marketing y Ventas, núm. 32 (May-June).
  • VRIENS, M.; VAN DER SCHEER, H.R.; HOEKSTRA, J.C.; ROELF, J. (1998): “Conjoint experiments for direct mail response optimization”. European...
  • WESTBROOK, R.A.; BLACK, W.C. (1985): “A motivation-based shopper typology”. Journal of Retailing, 61 (1), pp. 78-103.
  • WHITFORD, D. (1994): “TV or no TV”. Inc., 16 (6), pp. 63-67. Yoegel, R. (1997): “A bright future for infomercials”. Target Marketing, 20(6),...