Development and validation of familiarity, reputation and loyalty scales for internet relationships

• Autores: Carlos Flavián Blanco , Miguel Guinalíu Blasco
• Localización: Esic market, ISSN 0212-1867, Nº 126, 2007, págs. 157-189
• Idioma: inglés
• Títulos paralelos:
  • Desarrollo y validación de escalas de familliaridad, reputación y lealtad en las relaciones a través de internet
• Enlaces
  • Texto completo  1 (pdf)   2  
• Dialnet Métricas: 8 Citas
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