The ecological consumer's profile in Spain
Paula Álvarez González, María Jesús López Miguens, Encarnación González Vázquez
págs. 241-297
págs. 299-350
Brand influence on consumer evaluations in private label food products
Tamar Buil López-Menchero, Juan Delgado de Miguel
págs. 351-392
Influence of promotional strategy on private label sales versus manufacturer brand sales in the supermarket and hypermarket channels: an analysis the method of stepwise regression
Cristina Marín Palacios
págs. 393-443