Acceso usuarios
Divided we stand: : Defying hegemony in global public relations theory and practice?
Anne Gregory, Gregor Halff
págs. 417-425
The journey to understand and champion OPR takes many roads, some not yet well traveled
Robert L. Heath
págs. 426-431
Public relations aspects of brand attitudes and customer activity
Jee Young Chung, Jaesub Lee, Robert L. Heath
págs. 432-439
The responsiveness pyramid: : Embedding responsiveness and interactivity into public relations theory
Ruth Avidar
págs. 440-450
Successful prevention may not be enough: : A case study of how managing a threat triggers a threat
Sherry J. Holladay, W. Timothy Coombs
págs. 451-458
The power of activist networks in the mass self-communication era: : A triangulation study of the impact of WikiLeaks on the stock value of Bank of America
Nur Uysal, Aimei Yangb
págs. 459-469
Media reputation in initial public offerings: : A study of financial news coverage in Hong Kong
Suk-Chong Tong
págs. 470-483
págs. 484-490
Framing environmental responsibility: : 30 years of CSR messages in National Geographic Magazine
Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou
págs. 491-496
Donnalyn Pompper, Taejin Jung
págs. 497-506
The public relations contribution to IMC: : Deriving opportunities from threats and solidifying public relations� future
Brian G. Smith
págs. 507-513
págs. 514-520
Use of social media for corporate communications by research-funding organisations in the UK
L. Carim, C. Warwick
págs. 521-525
Engagement across three social media platforms: : An exploratory study of a cause-related PR campaign
Hye-Jin Paek, Thomas Hove, Yumi Jung, Richard T. Cole
págs. 526-533
How U.S. state tourism offices use online newsrooms and social media in media relations
Kyung-Hyan Yoo, Jangyul Robert Kim
págs. 534-541
Public diplomacy meets social media: : A study of the U.S. Embassy's blogs and micro-blogs
Xin Zhong, Jiayi Lu
págs. 542-548
Creating a model to measure relationships: : U.S. Army strategic communication
Kenneth D. Plowman
págs. 549-557
Strategic communication applied to nation building in Spain: : The experience of the Catalan Region
César García
págs. 558-562
Milan Nikolic, Jelena Vukonjanski, Milena Nedeljkovic, Olga Had�ic, Edit Terek
págs. 563-565
Revisiting fundraising encroachment of public relations in light of the theory of donor relations
William Swanger, Shelly Rodgers
págs. 566-568
Terminological databanks as the bodies of knowledge: : Slovenian public relations terminology
Nata�a Logar Berginc, Dejan Vercic
págs. 569-571
Evaluation of international and non-governmental organizations� communication activities: : A 15 year systematic review
Glenn O�Neil
págs. 572-574
Transforming into the new era: : public relations industry in Hong Kong and China
Cindy S.B. Ngai, Patrick P.K. Ng
págs. 575-577
The accelerative and integrative use of marketing public relations in Cyprus
Ioanna Papasolomou, Philip J. Kitchen, Anastasios Panopoulos
págs. 578-580
Exploring environmental scanning for China's government information: : A government official's perspective
Yi-Ru Regina Chen
págs. 581-583
págs. 584-586
Perceptions of economic globalization, emerging influence, and international organizations in India
Rahul Mitra, Elizabeth O'Connor
págs. 587-590
Angela Preciado Hoyos
págs. 591-593
págs. 594-596
Top issues and responsive strategies in public relations practice: : An empirical assessment in the Greater China area
Juan Meng, Yan Jin, C.J. Hung-Baesecke
págs. 597-599
