Outnumbered yet still on top, but for how long? Theorizing about men working in the feminized field of public relations

• Autores: Donnalyn Pompper, Taejin Jung
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 39, Nº. 5, 2013, págs. 497-506
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2013.08.007
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• Resumen

  • The under-researched phenomenon of men working in the feminized field of public relations is investigated using the theory of gendered organizations and feminist and masculinity studies lenses. Survey, interview, and focus group findings illuminate the field's gender paradox wherein men report negative effects of gender-minority status at entry- and mid-levels and worry about a future when women will replace them at public relations� highest management levels