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This case study examines a confrontation between WikiLeaks and Bank of America (BOA). Drawing upon Castells� concept of mass self-communication and the cocreational approach to public relations, a triangulation of social network analysis and event study method allows this project to capture the structure of WikiLeaks� global network and to document how the activist network affected BOA's stock value. The analysis reveals that WikiLeaks emerged as the center of a global mass self-communication network consisting of a diverse group of members, such as social media sites and mass media outlets. The study offers implications for a re-conceptualization of the role of activism in public relations.
