Portuguese PR consultancy websites: : Content and presence

• Autores: Sónia Pedro Sebastião
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 39, Nº. 5, 2013, págs. 584-586
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2013.09.009
• Texto completo no disponible (Saber más ...)
• Resumen

  • The overall objective of this work is to understand the online presence of Portuguese PR, Consultancies associated with APECOM by undertaking an analysis of the content and features of their, websites. This analysis will demonstrate how the PR Consultancies are promoting themselves and their, services.