Esic market

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  Año 2007, Número 126

  • Seleccionado

    Analysis of the contents of the advertising saturation on television

    Pedro José Reinares Lara, Eva Marina Reinares Lara

    • Texto completo  1    2  

    págs. 23-59

    
  • Seleccionado

    Buying through direct methods: benefits and limitations from the consumer point of view

    Carla Ruiz Mafé, Silvia Sanz Blas

    • Texto completo  1    2  

    págs. 95-125

    
  • Seleccionado

    Development and validation of familiarity, reputation and loyalty scales for internet relationships

    Carlos Flavián Blanco , Miguel Guinalíu Blasco

    • Texto completo  1    2  

    págs. 157-189

    
  • Seleccionado

    Merchandising of private brands vs manufacturer brands

    Pedro Galván Guijo

    • Texto completo  1    2  

    págs. 223-247