Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    "The Impact of Learning and Evaluating in Auditory and Visual Domains on Attitude-Behavior Correspondence"

    pág. 140

    
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    How and Why Consumers Remember Price Information

    Marc Vanhuele

    pág. 142

    
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    "Remembering vs. Knowing: How Consumers Process Pricing Information"

    pág. 142

    
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    "Consumers' Number Sense for Prices of Consumer Goods"

    págs. 143-144

    
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    "A Meta-Analysis of Economic Drivers of Consumer Price Awareness"

    pág. 143

    
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    Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

    Amitava Chattopadhyay, Darren W. Dahl, Kimary N. Shahin, Robin J.B. Ritchie

    págs. 145-146

    
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    The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context

    G. Douglas Olsen, Richard D. Johnson

    págs. 147-148

    
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    Small Print versus Large Print: Consumer Evaluations of Different Rebate Ad Formats

    págs. 149-154

    
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    "Hedonic Evaluations: The Role of Naive Extrapolation"

    págs. 150-151

    
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    "Personalized Ordering and Consumer Evaluations: The Combined Effect of Search Behavior and Presentation Patterns"

    págs. 155-156

    
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    Personalization and Customization: Implications for Consumer Decision Making and Behavior

    John Godek

    pág. 155

    
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    "Bundling Options: Increasing Consumer Satisfaction by Constraining Choice"

    págs. 156-157

    
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    "Customization and Personalization: The Influence of Perceived Control and Perceived Capability on Product Evaluations"

    pág. 157

    
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    "Consuming the Stock Market: Disciplining the Investing Self"

    págs. 158-159

    
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    Market Formations: Three Empirical Investigations on the Construction of Consumer Representations

    Julien Cayla, Mark Koops-Elson, Detlev Zwick

    pág. 158

    
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    "Indian Consumer Kaun Hai? The Construction of Market Representations in a Postcolonial Context"

    págs. 159-160

    
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    "Making Markets, Representing Risks: The Enabling of Insurance Consumption in Mumbai"

    págs. 160-161

    
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    The Limits of Fungibility: Relational Schemata and the Value of Things

    Orie V. Kristel, Philip E. Tetlock, A. Peter McGraw

    págs. 162-163

    
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    Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols

    Gita Venkataramani Johar, Maureen Morrin, David Mazursky, Alfred Kuss, Jacob Jacoby

    págs. 164-165

    
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    Country-Of-Origin Stereotypes and the Processing of Ads: A Tomato-Field Experiment

    Peeter W.J. Verlegh

    págs. 166-167

    
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    How Descriptive Menu Labels Influence Attitudes and Repatronage

    Brian Wansink, Koert van Ittersum, James Painter

    págs. 168-172

    
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    Advertising's Longitudinal Effects on Brand Attitudes: The Moderating Roles of Evaluation Goals and Attitude Confidence

    Jaerock Lee, Haksik Lee, Gilbert D. Harrell

    págs. 173-179

    
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    Attitude Strength and the Resistance to Persuasion

    Joan Scattone Spira

    págs. 180-181

    
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    "Testing Intentions Following False Positive Mammography Results: The Moderating Effect of Information"

    págs. 182-183

    
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    Revise and Resubmit: Biases in Perception of Health Risk

    Geeta Menon, Suresh Ramanathan

    pág. 182

    
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    "Depressive Realism and Health Risk Accuracy: Sadder, Wiser...and Scared"

    págs. 183-184

    
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    "We Are At As Much Risk As We're Led To Believe: Effects of Message Cues on Judgments of Health Risk"

    pág. 183

    
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    "On the Interaction of Alphabetic and Logographic Words with Sounds and Images"

    págs. 185-186

    
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    Language and Flexibility in Thought

    Nader T. Tavassoli

    pág. 185

    
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    "Bilinguals, Graphics and the Web: A Language Processing Approach"

    págs. 186-187