Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    "The Stars My Destination: Finding Fame, Future, and Fulfillment in Trektopia"

    págs. 63-64

    
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    "Experiencing the Utopian Marketplace"

    pág. 63

    
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    Raising Young Consumers: Consumer Socialization and Parental Style Across Cultures

    Vassilis Dalakas, Rajiv Kamineni, Gregory M. Rose, Fredric Kropp

    pág. 65

    
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    Socialization Aspects of Parents, Children, and the Internet

    Sanford grossbart, Susie Pryor, Stephanie McConnell Hughes, Amber Yost

    págs. 66-70

    
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    Attitude toward Web Advertising

    págs. 71-72

    
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    Thoughts that Count: Fairness and Possibilities, Intentions and Reactions

    Kurt A. Carlson, David Sally

    pág. 79

    
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    Consumers' Ethical Judgments of Issue Advertising

    Trina Sego

    págs. 80-85

    
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    "The Inclusion/Exclusion Model as a Framework for Predicting the Direction and Size of Context Effects in Consumer Judgments"

    págs. 86-87

    
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    Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications for Consumer Settings

    Herbert Bless, Carolyn Yoon

    pág. 86

    
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    "Effects of Extreme-Priced Products on Consumer Reservation Prices"

    págs. 87-88

    
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    "Now You See It, Now You Don't: On the (In)visibility of Assimilation Effects"

    pág. 87

    
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    "Sources of Attentional Control"

    págs. 89-90

    
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    Recent Developments in Visual Attention Research

    Luk Warlop, Rik Pieters

    pág. 89

    
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    "Breaking Through the Clutter: Ad Originality and Familiarity Effects on Brand Attention and Memory"

    pág. 89

    
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    "Attention and Memory for Brands at the Point of Purchase"

    pág. 90

    
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    Decision Making in Information-Rich Environments: The Role of Information Structure

    Nicholas H. Lurie

    págs. 91-92

    
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    Affect as Information: the Role of Affect in Consumer Online Behaviors

    págs. 93-99

    
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    Consumer Search for Information in the Digital Age: An Empirical Study of Pre-Purchase Search for Automobiles

    Lisa R. Klein, Gary T. Ford

    págs. 100-101

    
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    Making Good of Doing Bad: Negotiating Transgressions in Consumer-Product Relationships

    Susan Fournier, S. Adam Brasel

    págs. 102-104

    
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    Hedonic Interactions between Choice and Consumption

    Klaus Wertenbroch

    págs. 105-107

    
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    "The Impact of Hedonic Concreteness on Mood Congruity versus Mood Regulation"

    pág. 106

    
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    "Choice Set Effects on Consumption Utility"

    pág. 107

    
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    Children's Use of Consumer Heuristics

    Roger Marshall

    págs. 108-113

    
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    Historical Review of Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in 1920s, 1950s, and 1980s

    Suraj Commuri, Ahmet Ekici, Patricia F. Kennedy

    págs. 114-123

    
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    To Do or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets

    Sekar Raju, H. Rao Unnava, Priyali Rajagopal

    págs. 124-125

    
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    Trait and Situational Antecedents to Non-Consumption

    Claire Stammerjohan, Cynthia Webster

    págs. 126-132

    
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    Investigating Consumer Responsiveness to Service Contract Attributes: A Choice Experimental Approach

    Harmen Oppewal, David J.I. Grant

    págs. 133-138

    
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    "Why Do Vested People Show Greater Attitude-Behavior Consistency?: Implications of a Norm of Self-Interest"

    págs. 139-140

    
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    When Will Consumers Act on Their Attitudes?: New Directions in Attitude-Behavior Consistency

    Rebecca K. Ratner, Gavan J. Fitzsimons

    pág. 139

    
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    "Un-confounding Type of Attitude Measure (Implicit v. Explicit) and Level of Information Processing (Spontaneous v. Deliberative) to Enhance Behavioral Prediction"

    págs. 140-141