Advances in consumer research

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  Año 2002, Vol. 29, Número 1

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    "Effect of In-Group Salience on Choices: A Motivational Approach"

    pág. 453

    
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    "Activating Culture-Related Selves Through Persuasion Appeals"

    pág. 454

    
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    "Alternative Bases for Character Identification: When Culture is Not a Factor"

    pág. 454

    
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    Context Effects in Consumer Judgments

    Andrew A. Mitchell

    págs. 455-457

    
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    "The Effect of Sequence, Domain Match, and Set Size of Context Products on Target Product Evaluations and Purchase Intentions"

    pág. 456

    
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    "Comparison versus Correction Processes: Effects of Construct Accessibility on Judgment"

    pág. 456

    
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    "A Model of Brand Evaluation Formation with Memory Based Context Effects"

    pág. 457

    
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    A Model of Brand Evaluation Formation With Memory Based Context Effects

    Peter A. Dacin, Andrew A. Mitchell

    págs. 458-459

    
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    "Generated and Selected Favorites: On Availability as a Cue for Preference"

    págs. 460-461

    
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    Generating Options in Consumer Choice

    Alexander Chernev

    pág. 460

    
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    "The Effects of Generating Options on Purchase Intent for Hedonic and Utilitarian Products"

    pág. 460

    
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    "Preference Articulation Effects in Consumer Choice"

    págs. 461-462

    
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    Interrogating Non-Western Consumer Cultures: Are We Really Talking About Postmodern Plurality, Multiple Modernities or Pre-modern Transformations?

    Guliz Ger, Özlem Sandikci

    págs. 463-464

    
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    "The Paradoxical Presence and Absence of Consumer Culture in A Third World Context"

    págs. 463-464

    
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    "Lumping and Splitting: Globalization that Reforms the Categories of People and Things"

    pág. 464

    
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    In-Between Modernities and Postmoderities: Theorizing Turkish Consumptionscape

    Guliz Ger, Özlem Sandikci

    págs. 465-470

    
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    Confidence in Thoughts to Commercials: A Self-Validation Analysis

    Carlos Falces, Richard E. Petty, Pablo Briñol Turnes

    págs. 471-472

    
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    Consumer Skepticism and the "Waiting Room of the Mind": Are Consumers More Likely to Believe Advertising Claims If They Merely Comprehended?

    Scott Koslow, Richard F. Beltramini

    págs. 473-479

    
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    Attitude toward a Comparative Advertisement: The Role of an Endorser

    Sekar Raju, Priyali Rajagopal, H. Rao Unnava

    págs. 480-481

    
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    Tracking the Activation of Goals During the Consumer Choice Process

    Kurt A. Carlson

    pág. 482

    
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    The Influence of Flow on Hedonic and Utilitarian Shopping Values

    Sylvain Sénécal, Jacques Nantel, Jamel-Edine Gharbi

    págs. 483-484

    
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    Innovation Diffusion as a Process For Status Attainment

    Ada Leung

    págs. 485-486

    
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    "Name your Own Price: Theoretical and Experimental Investigation of Bidding for a Shopping Basket"

    págs. 487-488

    
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    Internet Market Institutions

    Rami Zwick

    pág. 487

    
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    "An Experimental Study of Several Internet Pricing Mechanisms"

    pág. 487

    
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    "The Automatic Price Change Protocol: Theoretical and Experimental Investigation"

    pág. 488

    
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    "When Music Matters: When Do Consumers Infer Meaning From Music?"

    págs. 489-490

    
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    Understanding Processes Underlying Consumer Inferences

    Rohini Ahluwalia, Zeynep Gurhan-Canli

    pág. 489

    
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    "Inferences Regarding the Family Brand Name: The Effect of Perceived Variability"

    págs. 490-491

    
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    Giving an "e-Human Touch" to e-Retailing: An Examination of the Effectiveness of Virtual Salespeople

    Subramanian Sivaramakrishnan

    págs. 492-493