Determinantes de la implicación en la compra por teléfono móvil: el papel moderador del género

• Autores: Sonia San Martín Gutiérrez, Blanca López-Catalán, María Ángeles Ramón-Jerónimo
• Localización: Esic market, ISSN 0212-1867, Nº 141, 2012, págs. 103-136
• Idioma: español
• Títulos paralelos:
  • Determinants of involvement in mobile commerce: the moderating role of gender
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 1 Cita
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