Diferencias de género en las percepciones sobre la representación visual del producto online: impacto en la satisfacción e intención de compra

• Autores: Carlos Flavián Blanco , Raquel Gurrea Sarasa, Carlos Orús Sanclemente
• Localización: Esic market, ISSN 0212-1867, Nº 138, 2011, págs. 171-198
• Idioma: español
• Títulos paralelos:
  • Gender differences regarding the product’s online visual representation: impact on satisfaction and purchase intention
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 5 Citas
• Referencias bibliográficas
  • ANDERSON, J.C., GERBING D.W. (1988). “Structural Equation Modelling in Practice: A Review and Recommended Two-Step Approach”, Psychological...
  • ANDERSON, E., SULLIVAN, M. (1993). “The Antecedents and Consequences of Customer Satisfactions for Firms”, Management Science, Vol. 12, núm....
  • ARIELY, D. (2000). “Controlling Information Flow on the Importance of Control in Decision Making and the Value of Information”, Journal of...
  • ASOCIACIÓN ESPAÑOLA DE COMERCIO ELECTRÓNICO Y MARKETING RELACIONAL (AECE). “Estudio sobre Comercio Electrónico B2C 2008”, [citado 10 de mayo...
  • ASOCIACIÓN PARA LA INVESTIGACIÓN DE MEDIOS DE COMUNICACIÓN (AIMC). Audiencia de Internet EGM. Febrero Marzo 2009 [citado 10 de mayo 2009]:...
  • BAGOZZI, R.P. (1981). “Structural Equation Model in Marketing Research: Basic Principles”, in Principles of Marketing Research, Oxford: Blackwell,...
  • CHIU Y.B., LIN, C.P., TANG, L.L. (2005). “Gender Differs: Assessing a Model of Online Purchase Intentions in E-Rail Service”, International...
  • CHURCHILL G. (1979). “A Paradigm for Developing Better Measures of Marketing Constructs”, Journal of Marketing Research, Vol. 16, pp. 64-73.
  • CRONBACH, L.J. (1970). Essentials of Psychological Testing,Harper and Row (Ed.), New York.
  • CRISTÓBAL, E. (2006). “El Merchandising en el Establecimiento Virtual: una Aproximación al Diseño y la Usabilidad, ESIC Market, Vol. 123,...
  • DAUGHERTY T., LI H., BIOCCA F. (2008). Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience,...
  • DOMAIN TOOLS (2009) Internet statistics [citado 30 de enero 2009]. http://www.domaintools.com/internet-statistics/
  • ENGEL, J.F., BLACKWELL, R.D., MINIARD, P.W. (1995). Consumer Behavior. International Edition. The Dyrden Press, Orlando.
  • EUROPEAN INTERACTIVE ADVERTISING ASSOCIATION (EIAA). “EEIA online shoppers 2008 – Report”, [citado 11 noviembre 2008]: www.eiaa.net/research/research-details.asp?SID=1&id=410&lang=6&...
  • FIORE, A.M., JIN, H.J. (2003). “Influence of Image Interactivity on Approach Responses towards an Online Retailer”, Internet Research, Vol....
  • FLAVIÁN, C., GUINALÍU, M., GURREA, R. (2006). “The Role Played by Perceived Usability, Satisfaction and Consumer Trust on Website Loyalty”,...
  • GILLIGAN, C. (1982). In a Different Voice: Psychological Theory and Women’s Development, Harvard University Press, Cambridge, MA.
  • HAIR, J.F.JR., ANDERSON, R.E., TATHAM, R.L., BLACK, W.C., (1998). Multivariate Data Analysis. Prentice Hall (Ed.), Englewood Cliffs, NJ.
  • HOLBROOK, M.B. (1986). “Aims, Concepts and Methods for the Representation of Individual Differences in Aesthetic Response to Design Features”,...
  • INTERNET WORLD STATS, Internet users [citado 18 de mayo 2009]. www.internetworldstats.com
  • JANDA, S., TROCCHIA, P., GWINNER, K. (2002). “Consumer Perceptions of Internet Retail Service Quality”, International Journal of Service Industry...
  • JARVENPAA, S.L., TRACTINSKY, N., VITALE, M. (2000). “Consumer Trust in an Internet Store”, Information Technology and Management, Vol. 1,...
  • JAHNG, J., JAIN, H., RAMAMURTHY, K. (2002). “Personality Traits and Effectiveness of Product Information in e-Business Systems”, European...
  • JAHNG, J., JAIN, H., RAMAMURTHY, K. (2007). “Effects of Interaction Richness on Consumer Attitudes and Behavioral Intentions in e-Commerce:...
  • JEANDRAIN, A. (2001). “Consumer Reactions in a Realistic Virtual Shop: Influence on Buying Style”, Journal of Interactive Advertising (On-line),...
  • JIANG, Z., BENBASAT, I. (2007). “Investigating the Influence of the Functional Mechanisms of Online Product Presentation”, Information Systems...
  • KERFOOT, S., DAVIES, B., WARD, P. (2003). “Visual Merchandising and the Creation of Discernible Retail Brands”, International Journal of Retail...
  • KHAKIMDJANOVA, L., PARK, J. (2005). “Online Visual Merchandising Practice of Apparel E-Merchants”, Journal of Retailing and Consumer Services,...
  • KIM, S., STOEL, L. (2004). “Apparel Retailers: Website Quality Dimensions and Satisfaction”, Journal of Retailing and Consumer Services, Vol....
  • KLEIN, L.R. (1998). “Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods”, Journal of Business...
  • KLEIN, L.R. (2003). “Creating Virtual Product Experiences: The Role of Telepresence”, Journal of Interactive Marketing, Vol. 17, núm. 1, pp....
  • LATTIN, J., CARROL, J.D., GREEN, P.E. (2003). Analyzing Multivariate Data, Thomson (Ed.), Canada.
  • LEE, J., LEE, H.S., WANG, P. (2004). “An Interactive Visual Interface for Online Product Catalogs”, Electronic Commerce Research, Vol. 4,...
  • LEE, W., BENBASAT, I. (2003). “Designing an Electronic Commerce Interface: Attention and Product Memory as Elicited by Web Design”, Electronic...
  • LIANG, T.P., LAI, H.J. (2002). “Effect of Store Design on Consumer Purchases: Van Empirical Study of On-Line Bookstores”, Information and...
  • LIU, C., ARNETT, K. (2000). “Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce”, Information and...
  • LYNCH, J., ARIELY, D. (2000). “Wine online: search costs affect competition on price, quality and distribution”, Marketing Science, Vol. 38,...
  • MEYERS-LEVY, J. (1989). “The Influence of Sex Roles on Judgment”, Journal of Consumer Research, Vol. 16, núm. 1, pp. 76-86.
  • MUYLLE, S., MOENAERT, R., DESPONTIN, M. (2004). “The Conceptualization and Empirical Validation of Web Site User Satisfaction”, Information...
  • NUNNALLY, J.C. (1978). Psychometric Theory. McGraw-Hill (2nd Ed), New York.
  • NUROSIS, M.J. (1993). SPSS. Statistical Data Analysis. Spss Inc.
  • PALMER, A., BEJOU, D. (1995). “The Effects of the Gender on the Development of Relationships between Clients and Financial Advertisers”, The...
  • PARK, J., LENNON, S.J., STOEL, L. (2005). “Online Product Presentation: Effects on Mood, Perceived Risk, and Purchase Intention”, Psychology...
  • RANGANATHAN, C., GANAPATHY, S. (2002). “Key Dimensions of B2C Websites”, Information and Management, Vol. 39, pp. 457-465.
  • RODRÍGUEZ, I., COLLADO, J., HERRERO, A., (2005). “Incidencias sobre los Hábitos de Compra de la Incorporación de la Mujer al Mercado Laboral”,...
  • ROYO, M., MIQUEL, M.J., CAPLLIURE, E. (2006). “El Potencial Efecto Social de la Publicidad como Agente de Socialización: Refuerzo de Roles...
  • SHIH, H. (2004). “An Empirical Study on Predicting User Acceptance of E-Shopping on the Web”, Information and Management, Vol. 51, pp. 351-368.
  • SMITH, J., BARCLAY, D. (1997). “The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships”,...
  • SWAMINATHAN, V., LEPKOWSKA-WHITE, E., RAO, B.P. (1999). “Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic...
  • THEN, N.K., DELONG, M.R. (1999). “Apparel Shopping on the Web”, Journal of Family and Consumer Sciences, Vol. 91, pp. 65-68.
  • VAN DER HEIJDEN, H., VERHAGEN T. (2003). “Online Store Image: Conceptual Foundations and Empirical Measurement”, Information and Management,...
  • ZHANG, P., V. DRAN, G. (2000). “Satisfiers and Dissatisfiers: A TwoFactor Model for Website Design”, Journal of the American Society for Information...
  • ZHANG, X., MYERS, M. (2005). “Web design and e-commerce”, Web System Design and Online Consumer Behavior, Ed. Y. GAO, Idea Group Publishing,...
  • ZHOU, K.Z., NAKAMOTO, K. (2007). “How do Enhanced and Unique Features Affect New Product Preference? The Moderating Role of Product Familiarity”,...
  • ZVIRAN, M., GLEZER, C., AVNI, I. (2006). “User satisfaction from commercial Web Sites: The Effect of Design and Use”, Information and Management,...