La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio

• Autores: Ignacio A. Rodríguez del Bosque, Ángel Herrero Crespo, María del Mar García de los Salmones
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Nº 38, 2009, págs. 7-35
• Idioma: español
• DOI: 10.1016/s1138-5758(09)70028-3
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 4 Citas
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