El efecto de las dimensiones de la imagen de enseña en el valor de las marcas de distribuidor

• Autores: José Juan Beristain Oñederra, Francisco Javier Villalba Merlo
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 20, Nº 3, 2011, págs. 141-162
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 1 Cita
• Referencias bibliográficas
  • AAKER, D.A. (1991): Managing Brand Equity. Capi-talizing on the Value of Brand Name. New York: Free Press.
  • AAKER, D.A. (1996): Construir marcas poderosas. Barcelona: Gestión 2000.
  • AAKER, D.A.; ÁLVAREZ, R. (1995): "Estatura de la marca: medir el valor por productos y mercados", Harvard Deusto Business Review,...
  • AGARWAL, M.K.; RAO, V.R. (1996): "An Empirical Comparison of Consumer-Based Measures of Brand Equity", Marketing Letters, 7 (3), pp....
  • AGRES, S.J.; DUBITSKY, T.M. (1996): "Changing Needs for Brands", Journal of Advertising Re-search, (January-February), pp. 21-30.
  • ANDERSON, J.C.; GERBING, D.W. (1988): "Structural Equation Modeling in Practice: A Review and Re-commended Two-Step Approach", Psychological...
  • ANSELMSSON, J.; JOHANSSON, U. (2007): "Corporate Social Responsibility and the Positioning of Grocery Brands", International Journal...
  • ANSELMSSON, J.; JOHANSSON, U.; PERSSON, N. (2007): "Understanding Price Premium for Grocery Products: A Conceptual Model of Customer-Based...
  • ARONS, L. (1961): "Does TV Viewing Influence Store Image and Shopping Frequency", Journal of Retailing, 37 (3), pp. 1-13.
  • BABIN, B.J.; BOLES, J.S. (1998): "Employee Behavior in a Service Environment: A Model and Test of Po-tential Differences Between Men and...
  • BALDAUF, A.; CRAVENS, K.S.; BINDER, G. (2003): "Perfomance Consequences of Brand Equity Management: Evidence from Organizations in the...
  • BALTAS, G. (1997): "Determinants of Store Brand and Choice: A Behavorial Analysis", Journal of Product and Brand Management, 6 (5),...
  • BARICH, H.; SRINIVASAN, V. (1993): "Priorizing Marketing Images Goals Ander Resource Cons-traints", Sloan Management Review, (Summer),...
  • BEARDEN, W.O. (1977): "Determinant Attributes of Store Patronage: Downtown Versus Outlying Shop-ping Centres", Journal of Retailing,...
  • BERISTAIN, J.J. (2002): "Marcas de distribución: del «labeling» al «branding»", Distribución y Consumo, 64, pp. 35-45.
  • BERISTAIN, J.J. (2009): "El valor de las marcas de distribuidor y sus antecedentes: el caso de las mar-cas de cadena", Revista de...
  • BIEL, A.L. (1992): "How Brand Image Drives Brand Equity", Journal of Advertising Research, 12 (November), pp. RC6-RC12.
  • BIGNÉ, E.; CURRÁS, R. (2007): Comunicación de la responsabilidad social corporativa: influencia de la imagen, la credibilidad y el altruismo...
  • BLOEMER, J.M.; RUYTER, K. (1998): "On the Rela-tionship between Store Image, Store Satisfaction and Store Loyalty", European Journal...
  • BROILES, S.A.; SCHUMANN, D.W.; LEINGPIBUL, T. (2009): "Examining Brand Equity Antecedent/Con-sequence Relationships", Journal of Marketing...
  • BRONN, P.S.; VRIONI, A.B. (2001): "Corporate Social Responsibility and Cause-Related Marketing: An Overview", International Journal...
  • BROWN, J.T.; DACING, P.A. (1997): "The Company and the Product: Corporate Associations and Consumer Product Responses", Journal of...
  • BURT, S.; CARRALERO ENCINAS, J. (2000): "The Role of Store Image in Retail Internationalisation", International Marketing Review,...
  • CARROL, A.B. (1991): "Corporate Social Perfomance Measurement: A Comment on Methods for Evalua-ting an Elusive Construct", en L.E....
  • CHANG, C.; TU, C. (2005): "Exploring Store Image, Customer Satisfaction and Customer Loyalty Rela-tionship: Evidence from Taiwanese Hypermarket...
  • CHETOCHINE, G. (1994): Marketing estratégico de los canales de distribución. Barcelona: Granica.
  • CHOWDHURY, J.; REARDON, J.; SRIVASTAVA, R. (1998): "Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured...
  • COBB-WALGREN, C.J.; RUBLE, C.A.; DONTHU, N. (1995): "Brand Equity, Brand Preference and Pur-chase Intent", Journal of Advertising,...
  • COLLINS-DOOD, C.; LINDLEY, T. (2003): "Store Brands and Retail Differentiation: The Influence of Store Image and Store Brand Attitude...
  • CUDMORE, B.A. (2000): The Effect of Store Image, Package and Price Similarity on Consumer Perceptions of Store Brand Quality. (Doctoral Thesis)....
  • D'ASTOUS, A.; SAINT-LOUIS, O. (2005): "National Versus Store Brand Effects on Consumer Evaluation of a Garment", Journal of Fashion...
  • DEL RÍO, A.B.; VÁZQUEZ, R.E.; IGLESIAS, V. (2000): "El valor de la marca desde la perspectiva del con-sumidor: desarrollo y validación...
  • DEVLIN, D.; BIRTWISTLE, G.; MACEDO, N. (2003): "Food Retail Positioning Strategy: A Means-End Chain Analysis", British Food Journal,...
  • DICK, A.S.; JAIN A.K.; RICHARDSON P. (1995): "Correlates of Store Brand Proneness: Some Empirical Observations", Journal of Product...
  • DICK, A.S.; JAIN, A.K.; RICHARDSON, P. (1996): "How Consumers Evaluate Store Brands", Journal of Product and Brand Management, 4 (4),...
  • DOODS, W.B.; MONROE, K.B.; GREWALL, D. (1991): "Effects of Price, Brand and Store Information on Buyers' Product Evaluations",...
  • ELLEN, P.S.; WEBB, D.J.; MOHR, L.A. (2006): "Buil-ding Corporate Associations: Consumer Attributions for Corporate Socially Responsible...
  • ERDEM, O.; OUMLIL, A.B.; TUNCALP, S. (1999): "Consumer Values and the Importance of Store At-tributes", International Journal of Retail...
  • ERDEM, T.; SWAIT, J. (1998): "Brand Equity as a Sig-naling Phenomenon", Journal of Consumer Psychology, 7 (2), pp. 131-157.
  • ERDEM, T.; ZHAO, Y.; VALENZUELA, A. (2004): "Per-fomance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,...
  • FARQUHAR, P. (1989): "Managing Brand Equity", Marketing Research, (September), pp. 24-33.
  • FERNÁNDEZ, A.; MARTÍNEZ, E. (2004): "Las marcas de distribuidor y el consumidor español: un estudio empírico", Distribución y Consumo,...
  • FERNÁNDEZ, R.; REINARES, P. (1998): "Aspectos teó-ricos estratégicos en la gestión de las marcas de dis-tribuidor", Distribución y...
  • FLOOR, K. (2006): Branding a Store. How to Build Successful Retail Brands in a Changing Market-place. London: Kogan Page.
  • FOMBRUN, C.; SHANLEY, M. (1990): "What's in a Name? Reputation Building and Corporate Strategy", Academy of Management Journal,...
  • FORNELL, C.; LARCKER, D.F. (1981): "Evaluating Structural Equation Models with Unobservable Va-riables and Measurement Error", Journal...
  • FRANÇOIS, P.; MACLACHLAN, D.L. (1995): "Ecologi-cal Validation of Alternative Customer-Based Brand Strength Measures", International...
  • GARCÍA DE LOS SALMONES, M.M.; COLLADO, J.; RO-DRÍGUEZ DEL BOSQUE, I. (2002): "Relación imagen deseada-imagen pública: comportamiento corporati-vo...
  • GARCÍA DE LOS SALMONES, M.M.; HERRERO, A.; RODRÍGUEZ DEL BOSQUE, I. (2005): "Influence of Corporate Social Responsibility on Loyalty and...
  • GARCÍA, M.J.; BERGANTIÑOS, G. (2001): "Los com-ponentes del valor de la marca: una aplicación empí-rica en el segmento alto del mercado...
  • GARVIN, D.A. (1984): "Product Quality: An Important Strategic Weapon", Business Horizons, 3 (27), pp. 40-43.
  • GOSH, A. (1990): Retail Management. Chicago, IL: The Dryden Press.
  • GUTMAN, J. (1982): "A Means-End Chain Model Base Don Consumer Categorization Processes", Journal of Marketing, 46 (Spring), pp. 60-72.
  • HAIR, J.F.; ANDERSON, R.E.; TATHAM, R.L.; BLACK, W.C. (1999): Análisis multivariante. Madrid: Pren-tice Hall.
  • HANDELMAN, J.; ARNOLD, S. (1999): "The Role of Marketing Actions with a Social Dimension: Ap-peals to the Institutional Environment",...
  • HIGGINS, R.B.; BANNISTER, D. (1992): "How Corpo-rate Communications of Strategy Affects Share Price", Long Range Planning, 25 (3),...
  • HILDEBRANDT, L. (1988): "Store Image and Perceptions of Perfomance in Retailing", Journal of Business Research, 17, pp. 91-100.
  • HUVÉ-NABEC, L. (2002): "L'évolution des représen-tations de la marque et de l'enseigne dans l'esprit du consommateur lors...
  • IBRAHIM, N.; ANGELIDIS, J. (1993): "Corporate Social Responsibility: A Comparative Analysis of Perceptions of Top Executives and Business...
  • IRMSCHER, M. (1993): "Modelling the Brand Equity Concept", Marketing and Reserch Today, (May), pp. 102-110.
  • JACOBY, J.; MAZURSKY, D. (1984): "Linking Brand and Retail Image- Do Potential Risks Outweigh the Potential Benefit?", Journal of...
  • JAMES, D.L.; DURAN, R.M.; DREVES, R.A. (1976): "The Use of a Multi-Atribute Model in a Store Image Study", Journal of Retailing, vol....
  • JIN, B.; KIM, J. (2003): "A Typology of Korean Dis-count Shoppers: Shopping Motives, Store Attributes, and Outcomes", International...
  • JONES, P.; COMFORT, D.; HILLIER, D. (2007): "What' in Store? Retail Marketing and Corporate Social Responsibility", Marketing...
  • JOYCE, M.L.; LAMBERT, D.R. (1996): "Memories of the Way Stores Were and Retail Store Image", In-ternational Journal of Retail &...
  • KAPFERER, J.N. (2008): The New Strategic Brand Management: Creating and Sustaining Brand Equi-ty Long Term. London: Kogan Page.
  • KEAVENEY, S.M.; HUNT, K.A. (1992). "Conceptual-ization and Operationalization of Retail Store Im-age: A Case of Rival Middle-Level Theories",...
  • KELLER, K.L. (1993): "Conceptualizing, Measuring and Managing Customer-Based Brand Equity", Journal of Marketing, 57 (January), pp....
  • KELLER, K.L. (2003): "Brand Synthesis: The Multi-dimensionality of Brand Knowledge", Journal of Consumer Research, 29 (March), pp....
  • KELLER, K.L.; AAKER, D.A. (1998): "The Effects of Sequential Introduction of Brand Extensions", Journal of Marketing Research, 29,...
  • KOO, D. (2003): "Inter-Relationship among Store Images, Store Satisfaction, and Store Loyalty among Korea Discount Retail Patrons",...
  • KRISHNAN, H.S. (1996): "Characteristics of Memory Associations: A Consumer-Based Brand Equity Pespective", International Journal of...
  • KUNKEL, J.H.; BERRY, L. (1968): "A Behavioural Conception of Retail Image", Journal of Marketing, 32, pp. 21-27.
  • LAPEYRE, A.; BONNEFONT, A. (2005): "Confiance dans l'enseigne suscitée par sa communication en développement durable", Actes du...
  • LASSAR, W.; MITTAL, B.; SHARMA, A. (1995): "Measuring Customer-Based Brand Equity", Journal of Consumer Marketing, 12 (4), pp. 11-19....
  • LINDQUIST, D.J. (1974): "Meaning of Image", Journal of Retailing, 50, pp. 29-38.
  • LOW, G.S.; LAMB, C.W. (2000): "The Measurement and Dimensionality of Brand Associations", Journal of Product & Brand Management,...
  • MAIGNAN, I. (2001): "Consumer's Perceptions of Corporate Social Responsibilities: A Cross Cultural Comparison", Journal of Business...
  • MAIGNAN, I.; FERRELL, O.C. (2001): "Corporate Citi-zen as a Marketing Instrument: Concepts, Evidence, and Research Directions", European...
  • MARCONI, J. (1996): Image Marketing. Lincolnwood, IL: NTC Business Books.
  • MARTÍN VELICIA, F.A. (2000): Medición de la cali-dad de servicio percibida en el transporte público urbano: metodología y relación con variables...
  • MARTINEAU, P. (1958): "Sharper Focus for Corporate Image", Harvard Business Review, 36, pp. 49-58.
  • MELEWAR, T.C. (2003): "Determinants of the Corpo-rate Identity Construct: A Review of the Literature", Journal of Marketing Communications,...
  • MEMERY, J.; MEGICKS, P.; WILLIAMS, J. (2005): "Ethical and Social Responsibility Issues in Grocery Shopping: A Preliminary Typology",...
  • MÉNDEZ, J.L.; OUBIÑA, J.; ROZANO, M. (2003): "Op-ciones estratégicas de las marcas de distribuidor en Europa: especial consideración al...
  • MITCHELL, V.W. (2001): "Re-Conceptualizing Consumer Store Image Procesing Using Perceived Risk", Journal of Business Research, 54...
  • MITCHELL, V.W.; MCGOLDRICK, P.J. (1996): "Consumers' Risk-Reduction Strategies: A Review and Synthesis", The International Review...
  • MORGAN, R.P. (2000): "A Consumer-Orientated Framework of Brand Equity and Loyalty", International Journal of Marketing Research, 42...
  • MOTAMENI, R.; SHAHROKHI, M. (1998): "Brand Eq-uity Valuation: A Global Perspective", Journal of product and Brand Management, 7 (4),...
  • OLLÉ,R.; RIU, D. (2009): El nuevo Brand Management: cómo plantar marcas para hacer crecer ne-gocios. Barcelona: Gestión 2000.
  • PAGE, G.; FEARN, H. (2005): "Corporate Reputation: What Do Consumers Really Care About", Journal of Advertising Research, (September),...
  • PIACENTINI, M.; MACFADYEN, L.; EADIE, D. (2000): "Corporate Social Responsibility in Food Retailing", International Journal of Retail...
  • PORTER, S.S.; CLAYCOMB, C. (1997): "The Influence of Brand Recognition on Retail Store Image", Journal of Product & Brand Management,...
  • PUELLES, J.A.; PUELLES, M. (2003): "Marcas de dis-tribuidor. Más de 30 aÑos de un proceso dinámico, competitivo e imparable", Distribución...
  • PUELLES, J.A.; FERNÁNDEZ DE LARREA, P.; ALBERT, R. (1997): "Marcas de distribuidor: especial refe-rencia al precio", Distribución...
  • RAJU, J.S.; SETHURAMAN, R. (1995): "The Introduction and Perfomance of Store Brand", Management Science, (June), pp. 957-978.
  • RECIO, M.; ROMÁN, M.V. (1999): "Posibilidades de gestión estratégica de las marcas de distribuidor", Distribución y Consumo, 45 (abril-mayo),...
  • REINARES, E.; REINARES, P.J. (1999): "La estrategia de marketing de enseÑas bajo formato hipermerca-do", Studia Carande: Revista de...
  • REQUENA, M. (2006): El desarrollo de las marcas gestionadas por la distribución en mercados de ali-mentación y droguería en EspaÑa. Madrid:...
  • RICHARDSON, P.; JAIN, A.; DICK, A. (1996): "The Influence of Store Aesthetics on Evaluation of Private Label Brands", Journal of Product...
  • RODRÍGUEZ DEL BOSQUE, I.A. (1995): "La comunica-ción de la imagen de la empresa", Alta Dirección, 181, pp. 221-233.
  • SAN JUAN, E. (1994): "La revolución de las marcas privadas", Marketing y Ventas, (febrero), pp. 28-31. Harvard Deusto.
  • SAN MARTÍN, S. (2006): "La generación de la con-fianza del consumidor en el establecimiento comer-cial: una perspectiva multinivel",...
  • SEMEIJN, J.; VAN RIEL, A.; AMBROSINI, A. (2004): "Consumer Evaluation of Store Brands: Effects of Store Image and Product Atributes",...
  • SEN, S.; BHATTACHARYA, C. (2001): "Does Doing Good Always Lead to Doing Better? Consumer Re-actions to Corporate Social Responsibility",...
  • SERRA, T.; PUELLES, J.A. (1994): "Las marcas de dis-tribución en el mercado de la alimentación", Distri-bución y Consumo, (febrero),...
  • STEENKAMP, J.B.; WEDEL, M. (1991): "Segmenting Retail Markets on Store Image: Using a Consumer Brand Methodology", Journal of Retailing,...
  • STERN, B.; ZINKHAN, G.; ANUPAM, J. (2001): "Marketing Images. Construct Definitions, Measurement Issues, and Theory Development",...
  • TAYLOR, S.A.; CELUCH, K.; GOODWIND, S. (2004): "The Importance of Brand Equity to Consumer Loyalty", Journal of Product & Brand...
  • THALER, R. (1985): "Mental Accounting and Consumer Choice", Marketing Science, 4.
  • THOMPSON, K.E.; CHEN, Y.L. (1998): "Retail Store Image: A Means-End Approach", Journal of Marketing Practice: Applied Marketing Science,...
  • VAHIE, A.; PASWAN, A. (2006): "Private Label Brand Image: Its Relationship with Store Image and National Brand", International Journal...
  • VARGAS, A.; MARTÍN, J.A. (1995): "La marca en el contexto de la dirección estratégica", Revista Euro-pea de Dirección y Economía de...
  • VENDELO, M.T. (1998): "Narrating Corporate Reputation", Internacional Studies of Management and Organization, 28 (3), pp. 120-137.
  • VILLAFAÑE, J. (1999): La gestión profesional de la imagen corporativa. Madrid: Pirámide.
  • VILLAREJO, A.F. (2001): La medición del valor de la marca en el ámbito de la gestión de marketing. Se-villa: Logo Ceade.
  • VILLAREJO, A.F.; SÁNCHEZ, M.J. (2005): "The Impact of Marketing Communication and Price Promotion on Brand Equity", The Journal of...
  • WAGNER, T.; BICEN, P.; HALL, Z.R. (2008): "The Dark Side of Retailing: Towards a Scale of Corpo-rate Social Irresponsibility", International...
  • WILDE, S.J.; KELLY, S.J.; SCOTT, D. (2004): "An Exploratory Investigation Into e-Tail Image Attri- butes Important to Repeat, Internet...
  • WULF, K.; ODERKERKEN-SHRÖDER, G.; GOEDER-TIER, F.; VAN OSSEL, G. (2005): "Consumer Perceptions of Store Brands Versus National Brands",...
  • YOO, B.; DONTHU, N.; LEE, S. (2000): "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy...
  • ZEITHAML, V.A. (1988): "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of...