El isomorfismo mimético y las ventajas de localización como determinantes de la elección del modo de entrada

• Autores: María de la Cruz Déniz Déniz, Antonia Mercedes García Cabrera
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 20, Nº 1, 2011, págs. 105-122
• Idioma: español
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• Dialnet Métricas: 2 Citas
• Resumen

  • La presente investigación pretende aportar nuevas evidencias acerca de la elección de los diferentes modos de entrada que implican propiedad cuando la empresa realiza una inversión directa en el extranjero. Con el objeto de alcanzar este objetivo, esta investigación ha sido sustentada en una nueva combinación de enfoques teóricos.

    Concretamente, este estudio analiza los factores de localización y los institucionales que determinan la elección de un cierto grado de control directivo y de propiedad para los establecimientos en el exterior. Un análisis de ecuaciones simultáneas efectuado con una muestra de 109 empresas alemanas permite confirmar que el control directivo y de propiedad escogido por dichas empresas para entrar en España responde a presiones isomórficas externas e internas y a ventajas de localización. De la presente investigación derivan contribuciones teóricas � referidas al peso relativo de las teorías de la localización y de la institucional en la explicación del modo de entrada�, metodológicas �que permiten orientar la investigación futura� y prácticas �de utilidad para los agentes gubernamentales y empresariales

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