Análisis de evolución de la confianza en la industria del automóvil: ¿hemos llegado a la confianza identificativa?

• Autores: Irene Martín Rubio, Carmen Peligros Espada
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 15, Nº 2, 2009, págs. 143-158
• Idioma: español
• DOI: 10.1016/s1135-2523(12)60094-x
• Enlaces
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• Resumen

  • El objetivo de este artículo es estudiar la evolución de la confianza en las relaciones entre los fabricantes de automóviles y sus proveedores. La importancia de la confianza para el buen funcionamiento de la relación ha sido reconocida ampliamente en la literatura económica, pero ahora es considerada un aspecto vital. Partimos el modelo de Lewicki y Bunker, debido a que se ha utilizado de manera intensiva en la literatura y se ajusta perfectamente a nuestros propósitos.

    Concluimos que en la industria del autómovil la confianza alcanza el estado de �Confianza Cognoscitiva�, sin llegar a la fase de Confianza Identificativa.

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