Unidades franquiciadas versus propias en el sistema de franquicia: una investigación empírica

• Autores: Enrique Carlos Díez de Castro, Antonio Navarro García, Francisco Javier Rondán Cataluña, Carlos Rodríguez Rad
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 14, Nº 2, 2008, págs. 185-210
• Idioma: español
• DOI: 10.1016/s1135-2523(12)60030-6
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• Dialnet Métricas: 1 Cita
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