Looking for digital in public relations
Dejan Vercic, Ana Tkalac Vercic, Krishnamurthy Sriramesh
págs. 142-152
págs. 153-169
Is using social media “good” for the public relations profession? A critical reflection
Chiara Valentini
págs. 170-177
Pareto's 80/20 law and social differentiation: : A social entropy perspective
Sorin Adam Matei, Robert J. Bruno
págs. 178-186
págs. 187-194
Sabine A. Einwiller, Sarah Steilen
págs. 195-204
Alessandro Lovari, Lorenza Parisi
págs. 205-213
Smartphones, publics, and OPR: : Do publics want to engage?
Ruth Avidar, Yaron Ariel, Vered Malka, Eilat Chen Levy
págs. 214-221
Managing a health crisis on Facebook: : How the response strategies of apology, sympathy, and information influence public relations
Marcia W. DiStaso, Michail Vafeiadis, Chelsea Amaral
págs. 222-231
Managing internal digital publics: : What matters is digital age not digital nativity
Nina Poloski Vokic, Maja Vidovic
págs. 232-241
págs. 242-253
págs. 254-263
Acquisition and preservation of authentic information in a digital age
Tatjana Hajtnik, Karmen Uglešić, Ales Zivkovic
págs. 264-271
Digital publics: : Tracking and reaching them
Kenneth D. Plowman, Robert I. Wakefield, Beki Winchel
págs. 272-277
Le tweet stratégique: : Use of Twitter as a PR tool by French politicians
Alex Frame, Gilles Brachotte
págs. 278-287
págs. 288-292
Public relations for the bereaved: : Online interactions in a community for stillbirth and neonatal death charity
Roxana Maiorescu
págs. 293-295
Suzana Žilič Fišer, Katja Udir Mišič
págs. 296-298
págs. 299-301
The characteristics of the e-influence of Community Managers: : Issues for the e-reputation of organizations
Francine Charest, Johanie Bouffard
págs. 302-304
Quantity or quality? The professionalization of social media communication in Portugal and Germany: : A comparison
Anne Linke, Evandro Oliveira
págs. 305-307
Gender and politics: : Patriarchal discourse on social media
Kamil Demirhan, Derya Çakır-Demirhan
págs. 308-310
págs. 311-314
Lost publics in public diplomacy: : Antecedents for online relationship management
Leysan Khakimova Storie
págs. 315-317