The characteristics of the e-influence of Community Managers: : Issues for the e-reputation of organizations

• Autores: Francine Charest, Johanie Bouffard
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 41, Nº. 2, 2015, págs. 302-304
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2015.02.006
• Texto completo no disponible (Saber más ...)
• Resumen

  • “E-influence”, or digital influence, arises from a favorable or unfavorable public assessment by new media users of the behaviors, products, and services of organizations, which may have an impact on the online reputation of these organizations. What characterizes this e-influence? The results of an empirical qualitative research with 20 social media managers or Community Managers active in Quebec organizations shows five significant indicators of e-influence.