Lost publics in public diplomacy: : Antecedents for online relationship management

• Autores: Leysan Khakimova Storie
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 41, Nº. 2, 2015, págs. 315-317
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2015.02.008
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• Resumen

  • This study looked at relationship management in digital public diplomacy. Using qualitative methodology, focus groups and interviews were conducted with young females in the United Arab Emirates to explore antecedents to digital engagement with foreign governments. Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations.