International Journal of Market Research

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  Año 2013, Vol. 55, Número 6

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    Editorial.

    Peter Mouncey

    • Resumen

    págs. 743-749

    
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    Special Issue Editorial

    Mariann Hardey

    • Resumen

    págs. 751-754

    
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    The power (and danger) of the story in social media research

    Gareth Price

    • Resumen

    págs. 755-756

    
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    Identifying the real differences of opinion in social media sentiment.

    Annie Pettit

    • Resumen

    págs. 756-767

    
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    Ideal participants in online market research.

    Aleksej Heinze, Elaine Ferneley, Paul Child

    • Resumen

    págs. 769-789

    
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    Informed, uninformed and participative consent in social media research

    Daniel Nunan, Baskin Yenicioglu

    • Resumen

    págs. 791-808

    
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    The benefit of social media.

    Sylvie E. Rolland, Guy Parmentier

    • Resumen

    págs. 809-827

    
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    New insights from practice

    Philipp 'Phil' Klaus

    • Resumen

    págs. 829-850

    
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    How the larger corporations engage with stakeholders through Twitter.

    Lilia Ivana Mamic, Isidoro Arroyo-Almaraz

    • Resumen

    págs. 851-872

    
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    Quality in Market Research: From Theory to Practice.

    Carol Raithatha

    • Resumen

    págs. 873-874

    
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    The Signal in the Noise: Why So Many Predictions Fail -- but Some Don't.

    Ray Poynter

    • Resumen

    págs. 875-876