Special Issue Editorial

• Autores: Mariann Hardey
• Localización: International Journal of Market Research, ISSN-e 1470-7853, Vol. 55, Nº. 6, 2013, págs. 751-754
• Idioma: inglés
• DOI: 10.2501/ijmr-2013-063
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• Resumen

  • An introduction is presented to the articles in this special issue of the publication on the use of social media in marketing and in marketing research.