Esic market

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  Año 2007, Número 127

  • Seleccionado

    A comparative study on the external search fot goods and services

    Carmen Pérez Cabañero

    • Texto completo  1    2  

    págs. 27-64

    
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    A proposed model for measuring the brand equity in sports organizations

    Ángel Francisco Villarejo Ramos, Félix Velicia-Martín

    • Texto completo  1    2  

    págs. 65-108

    
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    Marketing relationship between franchisor and franchisee: two proposing models

    Valter A. Viera, Luiz A. Slongo

    • Texto completo  1    2  

    págs. 109-162

    
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    Using causal loop diagramming to represent the factors affecting learning for students using a business simulation game

    Jonathan Moizer, Jonathan Lean, Mike Towler, Gordon Smith, Pablo Encinas-Arquero

    • Texto completo  1    2  

    págs. 163-464