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A proposed model for measuring the brand equity in sports organizations
Autores:
Ángel Francisco Villarejo Ramos, Félix Velicia-Martín
Localización:
Esic market
,
ISSN
0212-1867,
Nº 127, 2007
,
págs.
65-108
Idioma:
inglés
Títulos paralelos:
Una propuesta de modelo para la medición del valor de marca en entidades deportivas
Enlaces
Texto completo
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Referencias bibliográficas
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