Advances in consumer research

• 

  Año 2002, Vol. 29, Número 1

  • Seleccionado

    Is Consumer Behavior Different?

    Valerie S. Folkes

    págs. 1-4

    
  • Seleccionado

    Preface

    pág. 1

    
  • Seleccionado

    In Memorial

    pág. 1

    
  • Seleccionado

    "Goal-Induced Risk Taking in Strategy Choice"

    págs. 5-6

    
  • Seleccionado

    The Effects of Goals on Consumer Choice

    Nathan Novemsky

    pág. 5

    
  • Seleccionado

    "The Fiction of No Friction: A User Skills Approach to Cognitive Lock-In"

    págs. 8-9

    
  • Seleccionado

    Loyalty By Design: Understanding Consumers' Reluctance To Shop When Buying Online

    Kyle B. Murray

    págs. 8-10

    
  • Seleccionado

    "On the Depth and Dynamics of Online Search Behavior"

    pág. 8

    
  • Seleccionado

    The Fiction of No Friction: A User Skills Approach to Cognitive Lock-In

    Kyle B. Murray

    págs. 11-18

    
  • Seleccionado

    The Masculine Hegemony in Sports: Is Golf for "Ladies"?

    Lee McGinnis, James W. Gentry

    págs. 19-24

    
  • Seleccionado

    Symbols for Sale ... at Least for Now: Symbolic Consumption in Transition Economies

    H. Stanley Hart, Kathleen S. Micken, Irvine Clarke III

    págs. 25-30

    
  • Seleccionado

    The Contemporary Tourist: Is Everything Old New Again?

    Judy Cohen

    págs. 31-35

    
  • Seleccionado

    Brand as a Relationship Partner: Gender Differences in Perspectives

    Alokparna Basu Monga

    págs. 36-41

    
  • Seleccionado

    Investigating the Role of Attachment Dimensions as Predictors of Satisfaction in Consumer-Brand Relationships

    Allison R. Johnson, Matthew Thomson

    pág. 42

    
  • Seleccionado

    Doing Brand and Subcultural Ethnographies: Developing the Interpretive Community Concept in Consumer Research

    Steven M. Kates

    pág. 43

    
  • Seleccionado

    "Truth or Myth? Commercializing the "Authentic" Vincent Van Gogh"

    págs. 44-45

    
  • Seleccionado

    Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings

    Kent Grayson

    pág. 44

    
  • Seleccionado

    "Real or Replica? Deciphering Authenticity in Irish Pubs"

    pág. 45

    
  • Seleccionado

    Beyond Broad Cross-Cultural Classifications: Implications for Understanding Consumer Responses

    Sharon Shavitt, Julie Ann Lee

    pág. 46

    
  • Seleccionado

    "Between Positive and Negative Affect"

    págs. 47-48

    
  • Seleccionado

    "Horizontal and Vertical Orientations in Cross-Cultural Consumer Persuasion"

    pág. 47

    
  • Seleccionado

    Over-Reading Into the Visual Print Ad: The Development of Weak Implicatures Among Consumers from the United States, Spain, and the Philippines

    Michael A. Callow, Leon G. Schiffman

    pág. 49

    
  • Seleccionado

    The Role of Humor in the Persuasion of Individuals Varying in Need for Cognition

    Maggie Geuens, Patrick De Pelsmacker

    págs. 50-56

    
  • Seleccionado

    The Influence of Moment-to-Moment Pleasantness and Informativeness on Zapping TV Commercials: A Functional Data and Survival Analysis Approach

    Michel Wedel, Rik G.M. Pieters, Josephine L.C.M. Woltman Elpers

    págs. 57-58

    
  • Seleccionado

    "Best of the Worst or Worst of the Rest!"

    págs. 59-60

    
  • Seleccionado

    Relative Salience in Consumer Decisions

    France Leclerc

    pág. 59

    
  • Seleccionado

    "Judgment Reversal in Cross-Category Comparisons"

    págs. 60-61

    
  • Seleccionado

    "Panda, Mugger and Music: On The Affective Psychology of Value"

    pág. 60

    
  • Seleccionado

    Utopian Consumption

    Robert V. Kozinets

    págs. 62-64

    
  • Seleccionado

    "The Rendezvous as a Bounded Utopia"

    pág. 62