An examination of linkages between corporate social responsibility and firm performance: Evidence from Moroccan listed firms

• Kammoun, Souhaila ^[1] ; Ben Romdhane, Youssra ^[1] ; Loukil, Sahar ^[1] ; Ibenrissoul, Abdelmajid ^[2]
  1. [1] University of Sfax

     University of Sfax

     Túnez

     
  2. [2] Professor, National School of Business and Management (ENCG), Hassan II University of Casablanca, Casablanca, Morocco.
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 37, Nº. 161, 2021, págs. 636-646
• Idioma: inglés
• DOI: 10.18046/j.estger.2021.161.4010
• Títulos paralelos:
  • Revisão das ligações entre a responsabilidade social empresarial e o desempenho empresarial: provas de empresas marroquinas listadas
  • Revisión de los vínculos entre responsabilidad social empresarial y desempeño empresarial: evidencia de las empresas marroquíes que cotizan en la bolsa
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    El objetivo del artículo es analizar la complejidad de los vínculos entre la responsabilidad social empresarial (RSE) y el desempeño empresarial en Marruecos y descomponer dicha complejidad a través de un sentido bidireccional de la causalidad. Por medio de la recolección de datos de 74 empresas marroquíes que cotizan en la bolsa, se realiza una modelización econométrica para medir esta relación en un sentido bidireccional e investigar los factores que subyacen tras dicha asociación. El estudio empírico demuestra la existencia de una asociación positiva entre la RSE y el desempeño empresarial en ambos sentidos en el contexto marroquí y sugiere que cuanto más sociales son las empresas, estas obtienen mejores resultados financieros. El vínculo mutuo entre los aspectos sociales y financieros permite deducir algunas implicaciones para la gestión y establecer algunas vías de investigaciones futuras.

  • português

    O objetivo do artigo é analisar a complexidade das ligações entre responsabilidade social empresarial (RSE) e desempenho empresarial no Marrocos e decompor esta complexidade através de um sentido bidirecional de causalidade. Através da recolha de dados de 74 empresas marroquinas listadas, realizamos uma modelagem econométrica para medir esta relação em um sentido bidirecional e pesquisar os fatores subjacentes a esta associação. O estudo empírico mostra a existência de uma associação positiva entre a RSE e o desempenho empresarial em ambas as direções no contexto marroquino e sugere que quanto mais sociais as empresas forem, melhores serão seus resultados financeiros. A ligação mútua entre os aspectos sociais e financeiros permite deduzir algumas implicações para a gestão e estabelecer algumas vias de pesquisa futuras.

  • English

    This article analyzes the complexity of the linkages between corporate social responsibility (CSR) and firm performance in Morocco and to decompose this complexity through a bidirectional sense of causality. Using data surveyed from 74 Moroccan listed firms, we conduct an econometric modeling to measure this relationship bilaterally and to investigate the underlying factors behind this association. The empirical study proves the existence of a positive association between CSR and firm performance in both directions in the Moroccan context and suggests that the more social enterprises are, the more they achieve better financial results. The mutual linkage between social and financial aspects allows us to draw some managerial implications and set up further research directions.

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