Una matriz teórica y práctica para abordar el debate electoral en la ciberdemocracia

• Sarasqueta, Gonzalo ^[1]
  1. [1] Pontificia Universidad Católica Argentina

     Pontificia Universidad Católica Argentina

     Argentina

     
• Localización: Razón y palabra, ISSN-e 1605-4806, Vol. 26, Nº. 115, 2022 (Ejemplar dedicado a: Comunicación pospandemia)
• Idioma: español
• DOI: 10.26807/rp.v26i115.1975
• Títulos paralelos:
  • Uma matriz teórica e prática para abordar o debate eleitoral na ciberdemocracia
  • A theoretical and practical matrix to address the electoral debate in cyberdemocracy
• Enlaces
  • Texto completo
• Resumen
  • español

    El presente artículo indaga sobre las características del debate electoral en la actualidad. En primer lugar, se analizan los rasgos del paradigma de la ciberdemocracia: protagonismo del prosumidor, disonancia cognitiva, economía discursiva, economía cognitiva, economía de la atención, cultura hípervisual e imperativo narrativo. Acto seguido, se explora cómo dichas transformaciones impactan en la fisonomía y la dinámica del debate electoral, constituyendo tres fases clave en el mismo: pitch (antes), performance (durante) y spin (después). Por último, se añaden unas conclusiones y una serie de interrogantes que se abren de cara a futuras investigaciones.

  • português

    Este artigo investiga as características do debate eleitoral na atualidade. Primeiramente, são analisadas as características do paradigma da ciberdemocracia: papel do prossumidor, dissonância cognitiva, economia discursiva, economia cognitiva, economia da atenção, cultura hipervisual e imperativo narrativo. Em seguida, explora como essas transformações impactam a fisionomia e a dinâmica do debate eleitoral, constituindo nele três fases fundamentais: pitch (antes), performance (durante) e spin (depois). Por fim, algumas conclusões e uma série de questões são adicionadas para pesquisas futuras.

  • English

    This article investigates the characteristics of the electoral debate today. First, the features of the cyberdemocracy paradigm are analyzed: prosumer role, cognitive dissonance, discursive economy, cognitive economy, attention economy, hypervisual culture and narrative imperative. Next, it explores how these transformations impact the physiognomy and dynamics of the electoral debate, constituting three key phases in it: pitch (before), performance (during) and spin (after). Finally, some conclusions and a series of questions are added for future research.

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