La comunicación social de la ciencia a través del etiquetado de alimentos saludables en los EEUU y Europa

• Autores: Noemí Sanz Merino
• Localización: Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad y Estudios Culturales, ISSN 1989-600X, Nº. 18, 2020, págs. 66-84
• Idioma: español
• DOI: 10.12795/comunicacion.2020.i18.04
• Títulos paralelos:
  • Public Communication of Science through healthy food labelling in the US and Europe
• Enlaces
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Análisis teórico de las regulaciones de las declaraciones de salud estadounidense y europea. Desde los estudios sobre comunicación y comprensión públicas de la ciencia, identificamos las estrategias base de sus normativas sobre presentación de este tipo de información en el etiquetado alimentario. Atendiendo a investigaciones empíricas sobre percepción e intención de compra, valoramos en qué medida sus enfoques comunicativos ayudan a alcanzar los objetivos reguladores. Resultados: ambas regulaciones tienen diferencias de enfoque dependientes de distintos objetivos políticos; los estudios disponibles apuntan al fracaso de tales objetivos en ambos casos; ello parece deberse a subyacentes concepciones clásicas sobre comunicación y enculturación científicas

  • English

    A theoretical analysis of the American and European Health claims regulations. Following the studies on public communication and understanding of science, I identify the underlying regulatorystrategiesfor the regulations on the presentation of this kind of information on food labelling. Based on empirical studieson perception and purchase intention, I assess the extent to which their communicative approaches contribute toachieving the regulatory objectives. Results: Both regulations follow different approaches depending on their different political objectives; The available studies point to the failure of these objectives in both cases; This seems to be due to underlying classical conceptions about science communication and enculturation.

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