Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019

• Ana-Isabel Rodríguez-Vázquez ^[1] ; Alba Silva-Rodríguez ^[1] ; Sabela Direito-Rebollal ^[1] ; Berta García-Orosa ^[1]
  1. [1] Universidade de Santiago de Compostela

     Universidade de Santiago de Compostela

     Santiago de Compostela, España

     
• Localización: El profesional de la información, ISSN-e 1699-2407, ISSN 1386-6710, Vol. 29, Nº 2, 2020 (Ejemplar dedicado a: Televisión: programas, audiencias y debates / Television: programmes, audiences, and debates)
• Idioma: español
• DOI: 10.3145/epi.2020.mar.05
• Títulos paralelos:
  • Conventions and disruptions in the coverage of political events in linear and social TV. 2019 26M election night analysis
• Enlaces
  • Texto completo
• Dialnet Métricas: 3 Citas
• Resumen
  • español

    Mediante un método mixto se analiza la oferta lineal (en directo), social (redes sociales) y de participación de la audiencia (live-tweeting) durante el especial informativo de la noche electoral del 26 de mayo de 2019 (comicios europeos, autonómicos y municipales) en La 1 de TVE y La sexta. Se parte de la hipótesis de que el consumo de televisión ha cambiado con la competencia de las plataformas de visionado a la carta. El objetivo de este trabajo empírico es determinar la estrategia informativa multicanal llevada a cabo por las citadas emisoras y conocer la respuesta de la audiencia. Eventos políticos como los procesos electorales mantienen a la audiencia conectada con la televisión tradicional y la social, y generan altos volúmenes de conversación.

  • English

    Through a mixed method, the linear (live), social (social media) and audience participation (live-tweeting) offer during the special information program of March, 26th 2019 electoral night in La 1 of TVE and La sexta is analysed. We had the hypothesis that television consumption has changed with the competition of VoD-OTT platforms. The objective of this empirical work is to determine the multichannel information strategy carried out by the mentioned stations, and to know the response of the audience. Political events such as electoral processes keep the audience connected to traditional and social television, and generate high volumes of conversation.

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