Investigating the effective factors on attracting sponsors of federations

• Mohammadi Zadeh, Mahmoud ^[1]
  1. [1] Islamic University

     Islamic University

     Kushtia Sadar Upazila, Bangladés

     
• Localización: Revista Publicando, ISSN-e 1390-9304, Vol. 5, Nº. 15, 2, 2018, págs. 605-635
• Idioma: inglés
• Enlaces
  • Texto completo
• Resumen

  • This study aims to investigate the effective factors on attracting sponsors in sport using top management and senior experts in committees, as well as senior staff of federations. Therefore, this study is descriptive-survey in terms of method. Also, it is applied in terms of purpose and is done as field study. In this study, we introduce the effective factors on sponsorship in the nine dimensions as the research variables. We investigate these variables as effective factors, including social, cultural, managerial, organizational, legal, media, spectators, and championships. In this study, we use the Federations' information for measuring each of the nine factors. The results show that all effective factors on attracting sponsors of federations have a significant and effective relationship.

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