Acceso usuarios
Leioa, España
Oviedo, España
Excelencia en los gobiernos locales y su relación con la Dirección Estratégica urbana. Para ello, utilizando el método del caso, se analiza un único caso de carácter holístico en el que debido a las múltiples dimensiones y públicos urbanos, el objeto de estudio se acota al ámbito turístico.
Los resultados obtenidos muestran que la aplicación de la GCT y del EFQM de Excelencia en el gobierno local es viable, y que pueden resultar de gran utilidad en el fomento de la Dirección Estratégica moderna urbana.
Cities are social and economic drivers of the regions in which they are located. They are also dynamic and complex realities facing the need to successfully address and manage the main challenges that condition their competitiveness. Therefore, cities need to adopt a long-term management perspective and establish the premises on which to base their future. They must seize the opportunities and neutralize the threats to be found locally. In this regard, they have to use their resources to develop a value offer that is attractive in the long term and which provides their target audiences with added benefits over other cities.
