A review of higher education image and reputation literature: Knowledge gaps and a research agenda

• Amaia Lafuente-Ruiz-de-Sabando ^[1] ; Pilar Zorrilla ^[1] ; Javier Forcada ^[1]
  1. [1] Universidad del País Vasco/Euskal Herriko Unibertsitatea

     Universidad del País Vasco/Euskal Herriko Unibertsitatea

     Leioa, España

     
• Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 24, Nº. 1, 2018, págs. 8-16
• Idioma: inglés
• DOI: 10.1016/j.iedeen.2017.06.005
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 10 Citas
• Resumen

  • Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not always coincide with the image the latter wish to project. For this reason, in this article we address a review of the literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that merit deeper examination in the future. The gaps identified highlight the need to improve knowledge about the way perceptions (image and reputation) of university institutions are shaped, pinpointing the dimensions or essential aspects that influence their formation and determining whether their degree of influence differs when considering the perspectives of different stakeholders or individuals from different geographical areas. Theoretical propositions related to the identified gaps have been set out.

• Referencias bibliográficas
  • Aghaz, A., Hashemi, A., & Sharifi Atashgah, M. S. (2015). Factors contributing to university image: The postgraduate students’ points...
  • Alessandri, S. W., Yang, S. U., & Kinsey, D. F. (2006). An integrative approach to university visual identity and reputation. Corporate...
  • Alexander, D. C. (1971). A construct of the image and a method of measurement. Journal of Communication, 21(2), 170–178.
  • Altbach, P. G., Reisberg, L., & Rumbley, L. E. (2009). Trends in global higher education:Tracking an academic revolution. Paris: UNESCO.
  • Alves, H., & Raposo, M. (2007). Conceptual model of student satisfaction in higher education. Total Quality Management & Business...
  • Alves, H., & Raposo, M. (2010). The influence of university image on student behaviour. International Journal of Educational Management,...
  • Arpan, L. M., Raney, A. A., & Zivnuska, S. (2003). A cognitive approach to understanding university image. Corporate Communications: An...
  • Bakanauskas, A., & Sontaite, M. (2011). Measurement model of corporate reputa-tion at higher education institutions: Customers’ perspective....
  • Bardo, J. W., Ross, R. H., & Headley, E. L. (1990). Measuring alumni’s image of auniversity. Journal for Higher Education Management,...
  • Barnett, M. L., & Pollock, T. G. (2012). Charting the landscape of corporate reputation research. In M. L. Barnett, & T. G. Pollock...
  • Bastedo, M. N., & Bowman, N. A. (2010). U.S. News & World Report college rankings: Modeling institutional effects on organizational...
  • Bearman, M., Smith, C. D., Carbone, A., Slade, S., Baik, C., Hughes-Warrington, M., et al.(2012). Systematic review methodology in higher...
  • Beerli, A., Díaz Meneses, G., & Pérez Pérez, P. (2002). The configuration of the uni-versity image and its relationship with the satisfaction...
  • Belanger, C., Mount, J., & Wilson, M. (2002). Institutional image and retention. Tertiary Education and Management, 8(3), 217–230.
  • Bosch, J., Venter, E., Han, Y., & Boshoff, C. (2006). The impact of brand identity onthe perceived brand image of a merged higher education...
  • Bowman, N. A., & Bastedo, M. N. (2011). Anchoring effects in world university rankings: Exploring biases in reputation scores. Higher...
  • Brown, R., & Mazzarol, T. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher...
  • Chen, C. F., & Chen, C. T. (2014). The effect of higher education brand images on satisfaction and life time value from students’ viewpoint....
  • Chen, Y. C. (2015). A study of the interrelationships among service recovery, relationship quality, and brand image in higher education industries....
  • Cian, L., & Cervai, S. (2014). Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected...
  • Clardy, A. (2012). Organizational reputation: Issues in conceptualization and measurement. Corporate Reputation Review, 15(4), 285–303.
  • Curtis, T., Abratt, R., & Minor, W. (2009). Corporate brand management in higher education: The case of ERAU. Journal of Product and Brand...
  • De Bakker, F. G. A., Groenewegen, P., & den Hond, F. (2005). A bibliometric analysis of 30 years of research and theory on corporate social...
  • Delgado-Márquez, B. L., Escudero-Torres, M. Á., & Hurtado-Torres, N. E. (2013). Being highly internationalised strengthens your reputation:...
  • Dowling, G. (2001). Creating corporate reputations. Identity, image and performance. Oxford: Oxford University Press.
  • Drydakis, N. (2015). Economics applicants in the UK labour market: University reputation and employment outcomes. International Journal of...
  • Duarte, P. O., Alves, H., & Raposo, M. (2010). Understanding university image: A structural equation model approach. International Review...
  • Fetscherin, M., & Usunier, J. C. (2012). Corporate branding: An interdisciplinary literature review. European Journal of Marketing, 46(5),...
  • Fombrun, C. J. (2012). The building blocks of corporate reputation: Definitions, antecedents, consequences. In M. L. Barnett, & T. G....
  • Helgesen, Ø., & Nesset, E. (2007). Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian university...
  • Karrh, J. A. (2000). Evaluating belief strength and consistency in the assessment ofuniversity image. Journal of Marketing for Higher Education,...
  • Kazoleas, D., Yungwook, K., & Moffitt, M. A. (2001). Institutional image: A case study.Corporate Communications: An International Journal,...
  • Kheiry, B., Rad, B. M., & Asgari, O. (2012). University intellectual image impact on satisfaction and loyalty of students (Tehran selected...
  • Krampf, R. F., & Heinlein, A. C. (1981). Developing marketing strategies and tacticsin higher education through target market research....
  • Landrum, R. E., Turrisi, R., & Harless, C. (1999). University image: The benefits ofassessment and modeling. Journal of Marketing for...
  • Luque, T., & Del Barrio, S. (2009). Modelling university image: The teaching staff viewpoint. Public Relations Review, 35(3), 325–327.
  • Maringe, F., & Gibbs, P. (2009). Marketing higher education: Theory and practice. UK:McGraw-Hill.
  • Maric, M., Pavlin, J., & Ferjan, M. (2010). Educational institution’s image: A case study. Organizacija: Journal of Management, Informatics...
  • Matherly, L. L. (2012). A causal model predicting student intention to enrol moderated by university image: Using strategic management to...
  • Munisamy, S., Mohd Jaafar, N., & Nagaraj, S. (2014). Does reputation matter? Case study of undergraduate choice at a Premier University....
  • Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students’ retention decisions. International...
  • Oplatka, I. (2002). Implicit contradictions in public messages of “low-stratified” HE institutions: The case of Israeli teacher training colleges....
  • Pampaloni, A. M. (2010). The influence of organizational image on college selection: What students seek in institutions of higher education....
  • Parameswaran, R., & Glowacka, A. E. (1995). University image: An information processing perspective. Journal of Marketing for Higher Education,...
  • Polat, S. (2011). The relationship between university students’ academic achieve-ment and perceived organizational image. Educational Sciences:...
  • Reid, W. A. (1973). Applicants’ images of universities. Educational Review, 26(1),16–
  • Ressler, J., & Abratt, R. (2009). Assessing the impact of university reputation on stakeholder intentions. Journal of General Management,...
  • Rindova, V. P., Williamson, I. O., Petkova, A. P., & Sever, J. M. (2005). Being good or being known: An empirical examination of the dimensions,...
  • Struckman-Johnson, C., & Kinsley, S. (1985). Assessment and comparison of college image among high school seniors, college students, and...
  • Sung, M., & Yang, S. U. (2008). Toward the model of university image: The influence of brand personality, external prestige, and reputation....
  • Tamuliene, V., & Murzaite, R. (2013). The influence of higher education image on students’ loyalty in Lithuania. Transformation in Business...
  • Tapper, T., & Filippakou, O. (2009). The world-class league tables and the sustaining of international reputations in higher education....
  • Terkla, D. G., & Pagano, M. F. (1993). Understanding institutional image. Research in Higher Education, 34(1), 11–22.
  • Theus, K. T. (1993). Academic reputations: The process of formation and decay. Public Relations Review, 19(3), 277–291.
  • Townsend, B. K. (1986). Preferred directions and images for the community college: A view from inside. Research in Higher Education, 25(4),...
  • Treadwell, D. F., & Harrison, T. M. (1994). Conceptualizing and assessing organizational image: Model images, commitment and communication....
  • Vidaver-Cohen, D. (2007). Reputation beyond the rankings: A conceptual frame work for business school research. Corporate Reputation Review,...
  • Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review,...
  • Wilkins, S., & Huisman, J. (2013). Student evaluation of university image attractiveness and its impact on student attachment to international...
  • Wilkins, S., & Huisman, J. (2015). Factors affecting university image formation among prospective higher education students: The case...
  • Zaghloul, A. Z., Hayajneh, Y. A., & AlMarzouki, A. (2010). Factor analysis for an institutional image instrument. International Review...